🛠️ 500+ Tools (Free & Paid) ⚡

SaaS Marketing Tools Stack (2023)

Browse the best SaaS marketing tools and platforms to add to your marketing stack. Whatever your stage of growth, there’s always a new tool to discover to help fuel your growth.
😍  Explore all tools  ⚡
💎   Over 500+ tools to explore, both free and paid
🔎   Only high-quality tools selected
🤑   Filter by price range, apps and extensions
😍   Easily share this resource with friends 😊

🔥 39 SaaS tool categories ⭐

💬 How does this work?
💬 Firstly, why have I gone ahead and created this resource? Well, I basically wanted to create something that was more of a bookmarking system for various tools. I know many others could also benefit from a resource like this. So, whether you're a growing startup, micro SaaS or looking to start something, I created this project for you. All free. I hope you like it! :)
💬 Filters & Tags - Every tool within each of the categories has a custom filter applicable to them. For every category, there are standardised filters used such as these below. Tags are simply there to highlight key USP's of products.
Filters
Web
Web, chrome extension or app
Freemium
Paid, Free, Freemium
$ - $$$
Approx. price range
Tags
Keyword Research
Specific tags

How to explore the categories & filters

💬 How it works - On the right hand side (or on top if you're on mobile), you can select one, or multiple filters to find combinations. For a better experience, I suggest picking one filter at a time. If there are any tools not included that you think should, let me know. :)

🔥 Explore SaaS Tools ⭐

💬 Explore some of the best SaaS marketing tools by popular categories. If you have any suggestions in any of the categories of tools I should add, you can let me know by submitting a form.

🏆  SEO Tools ⚡

👉 There are over 1000+ SEO tools available for SaaS startups and businesses, but which are the best? These are my top recommendations of SEO apps and chrome extensions I use for startups and personal projects.
All-in-one
SEO Assistant
Advanced flows
⚡ Check it out ⚡
🔥 Popular

🏆  AI Tools ⚡

👉 AI is all the talk amongst the startup and tech community. Whilst everyone is talking about AI copywriting tools, there are other amazing AI tools around. Check out 16 awesome AI tools you should try.
AI Writing
Outreach
Design AI
⚡ Check it out ⚡
🔥 Popular

🏆  Conversion Rate Optimisation (CRO) ⚡

👉 From heat mapping to video recording, I've curated 17 of my favourite CRO tools I've used as a growth marketer over the years.
Heat Mapping
Video Recording
A/B Testing
⚡ Check it out ⚡
🔥 Popular

🏆  Google Ads & PPC
Tools ⚡

👉 Scale and optimise your Google & PPC Ads with more confidence with these top platforms across automation, competitor tracking, click-fraud monitoring & more.
Auto-scaling
Research/Analysis
Intelligence
⚡ Check it out ⚡
😍 Favourite

🏆  Content Marketing & Copywriting ⚡

👉 Produce better copy and content thanks to these free and paid tools. Some of the best tools investments I've made.
AI assistant
Content ideas
Better writing
⚡ Check it out ⚡
😍 Favourite

🏆  Email Marketing ⚡

👉 Selecting the right email marketing automation tool for your startup is crucial. Explore some of my favourite email marketing platforms and key features to ensure you make the right choice.
Automation
Lead Scoring
Advanced flows
⚡ Check it out ⚡

🏆  Facebook Ads Tools ⚡

👉 It's getting harder and more challenging for brands and advertisers to succeed and deliver an awesome ROAS/ROI with iOS updates and more competition. These platforms have helped me a lot scaling accounts that perform.
Creative AI
Maintain ROAS
Scale accounts
⚡ Check it out ⚡
🔥 Popular

🏆  Landing Page Tools (+ CMS platforms) ⚡

👉 As one of the most crowded tool/platform categories around, which are the best landing page builders? These are my top picks.
No code builder
Drag-and-drop
Funnel building
⚡ Check it out ⚡
😍 Favourite

🏆  YouTube Tools ⚡

👉 Growing a YouTube channel fast organically is becoming harder due to mainly to competition. Aside from the requirement of creating amazing content, try out these tools across keyword research and more.
Research
SEO
Analytics
⚡ Check it out ⚡

🏆  Product Analytics ⚡

👉 What are the best product analytics platforms you should use for your SaaS product? I share 9 of the best I've experienced.
Experiments
Event tracking
Funnel analysis
⚡ Check it out ⚡

🏆  Community-Building ⚡

👉 Community building has become a hot topic amongst startups, VC's, creators and entrepreneurs. These are some of the top platforms for you to consider.
No code
Integrations
Payments
⚡ Check it out ⚡
⭐ Must read

🏆  Video Editing Tools ⚡

👉 For those who aren't experienced video editors, no need to worry. You're going to love these editing tools to create social media videos, and more.
Social videos
Repurpose
Text to Video
⚡ Check it out ⚡

🏆  Twitter Tools ⚡

👉 Threads have become a popular post format on Twitter, and for good reason. Additionally, new exciting analytics tools and more to help your Twitter game have also been released. Check them out!
Threads
Analytics
Extensions
⚡ Check it out ⚡
⭐ Must read

🏆  Instagram Tools ⚡

👉 There are loads of Instagram tools, whether it be for photo editing, cropping, analytics, 'link in bio' and more. These are the top apps and tools I recommend for marketers.
Image editing
Stories
Link in bio
⚡ Check it out ⚡

🏆  Automation & Workflows Platforms ⚡

👉 I don't know what I would do as a growth marketer without some of these automation tools. They're all great.
Multi-apps
APIs
Workflows
⚡ Check it out ⚡

🏆  Strategy & Marketing Planning ⚡

👉 I love doing strategy, and whilst I've also been a physical whiteboard, Google slides and post-it note sort of guy, these tools have changed the game for me when it comes to strategy and planning.
Whiteboarding
Collaboration
Mind maps
⚡ Check it out ⚡
🔖 Bookmark

🏆  Project Management Platforms ⚡

👉 I've lost count with the amount of project management platforms that exist. I've experienced many, but it's really these platforms that I look to every time. Each have their unique use cases, despite similar features.
Templates
OKRs
Teams
⚡ Check it out ⚡

🏆  UX, UI and Prototyping Design Tools ⚡

👉 If you're a growth marketer, product manager or designer, there's a good chance you build a lot of landing pages or UX wireframes. From low-fidelity rapid prototyping, to fidelity mockups and interactions, you will love these.
Rapid Mockups
Vector design
Wireframing
⚡ Check it out ⚡

🏆  Graphic Design & Visual Design Platforms ⚡

👉 It's never been easier to create beautiful graphic content with limited to no design skills. Creators, entrepreneurs and marketers around the world love these tools.
Infographics
Easy-to-use
Templates
⚡ Check it out ⚡

🏆  SMS Marketing & Communications ⚡

👉 Adopting SMS marketing as part of your marketing strategy can pay serious dividends. Find out the best platforms to help you achieve success with text message marketing.
API
Bulk Sends
Segmentation
⚡ Check it out ⚡

🏆  Survey & Form
Builders ⚡

👉 Another category where there seems to be an endless supply of options are surveys and form builders. I've used many, and these are my top choices depending on the objective of the task.
Quizzes
Enterprise
Integrations
⚡ Check it out ⚡

🏆  Data Enrichment & Prospecting Tools ⚡

👉 If you work in sales or marketing, especially if you're in B2B, then you rely on making sure you have the most accurate information to make better decisions. These data enrichment platforms will help.
CRM sync
Targeting
Data points
⚡ Check it out ⚡

🏆  Onboarding & Product Tours ⚡

👉 If you want to increase your activation rates and convert more users into customers, then you need to adopt one of these top-rated onboarding and product tour platforms for measurement, optimisation, split-testing, and more.
Personalisation
Segmentation
Split-testing
⚡ Check it out ⚡

🏆  Referral System Platforms⚡

👉 Implementing a referral program into your product can increase organic growth. We've all seen it with famous startups, and with these platforms, it's become more simple to implement the right mechanics to encourage referrals.
Embed
Custom design
Tracking
⚡ Check it out ⚡

🏆  Podcast Hosting & Growth ⚡

👉 Drive subscriber growth, extract audio into transcriptions, syndicate your podcast onto various networks and more with these tools.
Syndication
Transcriptions
Editing
⚡ Check it out ⚡

🏆  Digital Marketing Reporting ⚡

👉 I always enjoy trying out new dashboard tools or ways to better present analytics, KPI's and results. These are some of my favourites.
TV dashboards
KPI's
Presentation
⚡ Check it out ⚡

🏆  Advanced AI & Business Intelligence ⚡

👉 For businesses or startups wanting to add some business intelligence and smart advanced AI tools as part of their marketing stack, here are some options.
Governance
Cloud Data
ML
⚡ Check it out ⚡

🏆  Webinar Platforms ⚡

👉 You're spoilt for choice with options when it comes to webinar platforms. Whether you want to run live events or automated webinars, these are some of the most talked about in the market.
Live chat
Integrations
Multi devices
⚡ Check it out ⚡

🏆  Live Chat & Chatbots⚡

👉 A category where there never seems like there's an end in sight for choices, I'm sharing some of the best chatbot and live chat tools that have some amazing features.
Video chat
Co-browsing
Ticketing
⚡ Check it out ⚡

🏆  Viral Marketing Campaigns & Competitions ⚡

👉 Viral marketing campaigns and competitions are always fun to run. These are the top viral tools I use.
Viral Comps
Sweepstakes
Widgets
⚡ Check it out ⚡

🏆  Brand Monitoring & Social Listening ⚡

👉 How can you ensure you keep across whenever your brand or company is mentioned? Keep on the pulse with these monitoring and social listening tools.
Notifications
Alerts
Shared inbox
⚡ Check it out ⚡

🏆  Website Analytics ⚡

👉 Whilst we are all aware of what Google Analytics is, are there more privacy-friendly, more advanced or even more simple analytics solutions? I share some other alternatives you should consider for your startup.
Privacy
Lightweight
Custom
⚡ Check it out ⚡

🏆  Online Course Creation Platforms ⚡

👉 If you're a creator or entrepreneur looking for a platform that's easy, has a good UX and is packed with features, read this list.
Payments
Customisation
Feature-rich
⚡ Check it out ⚡

🏆  Influencer Marketing Platforms ⚡

👉 This category is notorious for "not-so-good" platforms. I've signed up and tested many, and these are the best that I can always count on.
Good Databases
CRM
Filters
⚡ Check it out ⚡

🏆  Event Marketing ⚡

👉 There's been significant growth in the virtual events tools space recently with large funding rounds. Even now with more remote companies, you can still run large-scaled conferences, workshops, company events, and more.
Virtual
Scale
Hybrid
⚡ Check it out ⚡

🏆  CRM's ⚡

👉 Picking the right CRM is important for your startup, especially when you're scaling your growth and marketing. Which is the right one to choose for your stage of growth? I share some of my favourites over the years.
Pipelines
Lead Scoring
Advanced
⚡ Check it out ⚡

🏆  App Marketing & ASO ⚡

👉 Driving awareness for your app has become a lot more challenging with new apps being launched onto to the app store each day. Grow your organic acquisition through these tools.
Intelligence
App search
Ad strategy
⚡ Check it out ⚡

🏆  Productivity ⚡

👉 Optimising my productivity is always something I'm continually striving to get better at daily. These tools, platforms and extensions have helped me immensely.
Time Tracking
Video sharing
Calendars/notes
⚡ Check it out ⚡

🏆  No Code ⚡

👉 I share some of the best tools I've used with no code across automations/workflows, landing pages, apps, internal systems, project management, and more.
Workflows
CMS
Mobile apps
⚡ Check it out ⚡
🔖 Bookmark

🔥 More SaaS Marketing Content 😊

💬 Here are some of my other popular marketing articles & resources (all free) which hopefully you can benefit from. 🔥📈

💡 Best Activation Strategies⚡

👉 Increase you activation rate with this checklist. Get new ideas, strategies and areas you can optimise.
⚡ Check it out ⚡

💡 Best Retention Strategies⚡

👉 In this resource, I share some key strategies and tactics that have worked for me over the years for SaaS.
⚡ Check it out ⚡

💡 Best SaaS Marketing Case Studies ⚡

👉 There are lots of case studies that exist. You've probably read many. However, have you read these?
⚡ Check it out ⚡

💡 Google Ads Checklist ⚡

👉 It's difficult to scale Google Ads effectively if you don't nail the foundations across analytics, tracking and best practices. I wrote this detailed checklist that I think is beneficial for founders and marketers.
⚡ Check it out ⚡

💡 Facebook Ads Checklist ⚡

👉 Ah yes, the ever-changing world of Facebook. I've done Facebook Ads for years and whilst there are constantly changes within the ads landscape, these key principles, strategies and foundations are important to get right.
⚡ Check it out ⚡

💡 SaaS Email Marketing Checklist⚡

👉 Looking to get better with your email automation game? I created this checklist of key points I look for when working with SaaS startups.
⚡ Check it out ⚡

💡 Best SaaS Newsletters (& ecommerce) ⚡

👉 I've subscribed to many newsletter over the years. These are some of the best that I personally really like.
⚡ Check it out ⚡

💡 Best Startup videos worth watching⚡

👉 This is not an exhaustive list of all the videos I've watched that I loved, but these videos I recommend worth watching.
⚡ Check it out ⚡

💡 Top SaaS-related marketing Podcasts ⚡

👉 Avid podcast listener? Looking for more marketing-related podcasts on SaaS? Here are some suggestions worth checking out.
⚡ Check it out ⚡

⚡ Frequently Asked Questions ⚡

What are some of the best tools for saas marketing?
I get asked this question a lot, and it's really hard to narrow it down. I've shared over 500 tools which I've used across a variety of channels. Whilst 500 may seem like a lot, as a growth marketer who's worked across SaaS, ecommerce and DTC, you'd be surprised how platforms you use. If you're a growth marketer or work in marketing, you know exactly what I mean.

Every SaaS business has a different channel mix when it comes to growth. Sure, you will engage with most channels, but to what degree is another question.

So to answer this question properly is hard, because every business is different. That's why I've shared 39 popular marketing channels/categories with the best tools I've used for each of them.

It's about doing your research and looking into which suit your business requirements. Key factors to consider which I cover in the categories include;

- Budget / Cost
- Features
- Team plans
- Platform
- Automation
- Workflows
- Integrations
- API's
- Security
- Support
- User experience

There are certainly more channels than the ones I have covered. I will add more categories and tools overtime.
If you had to pick only 7 tools to run a SaaS, what would they be?
If I had pick 7, these would be it below. They are all feature-rich, as well as either having amazing freemium plans, or they're cost-effective enough that you can easily run and grow a profitable startup for less than $300 per month.

1. Figma
2. Loom
3. Ahrefs
4. Webflow
5. Slack
6. Zapier
7. Hotjar
What are the best chrome extensions for marketers?
There are hundreds of chrome extensions I've tried and tested, but these are my favourites I use regularly.

1. Wrapplyzer - Quickly see the technologies used by different websites. Super useful and saves time not inspecting.
2. SEO Minion - it's an awesome free extension for SEO analysis.
3. Ahrefs toolbar - just as good is this extension for SEO.
4. 1Password - not just for security reasons, but even just to logging into tools quickly. The experience is seamless.
5. Auto Text Expander - great for setting up commands for common responses. Good for emails, slack messages, and more.
6. Grammarly - a saviour when it comes to fast typing, fixing grammatical and spelling errors.
7. Onetab - close and save all the current tabs you have open.

I talk about more relevant extensions within each of the categories.
Are there any 'new' tools I may have not heard of before?
I'm confident you've heard many of these before I've talked about in each of the resources, but there are some I believe that there is a good chance you haven't (which you now should) include:

1. Typedream - a visual website/landing page builder. Beautiful UI and great UX.
2. Habitate - build a community platform fast with your own branding.
3. Smartwriter - great for cold email ice breakers using AI.
4. TypeStudio - awesome for repurposing social video content.
5. Coda - great for bringing documents into one place for teams.
6. Tability - Get out of Google sheets and use a dedicated ORK platform.
7. Heurio - UX and website feedback tool.
8. Frill - recieve customer feedback and rank roadmap features through voting.
9. Milanote - if you're a designer or creative, you will love it. Great for organising projects visually.
10. Super - a website builder using Notion.
What are the best freemium tools? Is there such as a $0 marketing stack?
I've got some good news - it's absolutely possible to have a $0 marketing stack to run a startup that can help you with operations, growth and product. Here are some options. This by no means is a final list. There are many free options available, but these are my preferences and recommendations.

1. Trello - good for project and task management.
2. Asana - another project management tool. Free for multiple users.
3. Airtable - can use for various things. Lots of options and use cases.
4. Figma - can do wireframes for landing pages, create social graphics, brainstorming, and lots more.
5. Loom - do video recording and share with colleagues. Saves time on unnecessary meetings.
6. Notion - another platform that offers a lot of options for operational activities.
7. Hemingway App - great for improving copy.
8. Slack - communication with team members.
9. Hotjar - get free video recordings and heatmaps for your website/landing pages.
10. Canva - create social graphics and more.
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Copyright dansiepen.io
All rights reserved | 2023
‍
I help SaaS, eCommerce brands and startups with Growth Marketing in Sydney, Melbourne, Australia & abroad. I also love strategy, product & community-building.

I hope you enjoy my free resources. 😊

I'm always happy to chat about growth & marketing. Send a question or note to me anytime. 😊
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Contact me: dan.siepen@gmail.com
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