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Digital Marketing Dashboard & Reporting Tools

14 Top Dashboard Reporting Tools for Marketers & Startups

One of my favourite initiatives when working with clients and startups I advise, is setting up marketing reporting tools and dashboards to display results and showing key KPI's. These are some of my favourites that I've had great experience with, which includes platforms both free and paid.

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Geckoboard

About: 
There are a lot of dashboard platforms in the market to measure your digital marketing activities, and Geckoboard is one of my favourites.

Top Features:

With Geckoboard, you can build dashboards for your company goals, product metrics, marketing initiatives, sales, customer support and more.
The platform has a really slick UX, and the UI of the dashboards themselves are really appealing, especially when they're on big monitors and TV screens.
Building the dashboards themselves are pretty easy. Connect the source, and simply add it to your dashboard. Adding sources is very much a "drag-and-drop" experience. There are loads of data sources with over 80+. You can also pull in other sources using their API and Zapier.
great UI
Integrations
easy build
Pricing: 
Pricing for the starter plan kicks off at $35 per month. Cheaper per month if you choose annual billing. There are also team and company plans available.
Web/App
Paid
$-$$$
Favourite

Databox

About: 
A popular marketing dashboard platform that I personally really like, as well as startups I've worked with is Databox.

Top Features:

With lots of postitive reviews across the web, and with over 20k+ users, Databox helps you sync all your important marketing sources and metrics into beautiful looking dashboards.
Setup goals, scorecards, notifications and alerts, to ensure you stay on top of the metrics that matter for your business. Not only that, these features help you make decisions faster, whether to capilalise and double down on opportunities, or to quickly fix areas that need attention.
There are a plethora of integrations available, as well as pre-built reports/templates helping you build dashboards fast.
dashboard designer
Alerts
scorecards
Pricing: 
There's an awesome free plan available, where you can connect 3 data sources and over 60+ integrations to choose from. For more features and data sources, plans begin from $91 per month, billed monhtly.
Web/App
Freemium
$-$$$
Favourite

Supermetrics

About: 
For serious digital marketers, analysts and those who want more customisation around their data, then you're going to love Supermetrics.

Top Features:

Supermetrics offers a lot of flexibility and ways you can use data from sources to build reports and dashboards. Build dashboards in Google Sheets, Google Data Studio, Excel, Snowflake, Bigquery, or a custom approach through their API.
Google Sheets and Data Studio are the two products I use often to create automated marketing reporting. It's simple to pull in your data sources, then select the key metrics you want to add through the dropdowns, whether it's new users, conversion rates, etc.
Then, pick how often you want the reports within your dashboards to be updated. You can choose to refresh daily, weekly or monthly. There's also the option to recieve automated digest emails of your metrics, helping you keep on top of performance.
Customisation
Flexibility
Sheets/Excel
Pricing: 
There's various pricing packages depending on which platform you choose to connect your data sources to. For Google Sheets, pricing starts at €99 per month.
Web/App
Paid
$-$$$$
Favourite

Klipfolio

About: 
Klipfolio is a popular solution that I know many startups, entrepreneurs and marketers have been using. It's been around for a long time and a great platform to use.

Top Features:

Setting up dashboards and connecting sources literally takes minutes. The UI looks awesome, visually appealing and easy for anyone who isn't strong in analytics to pick up trends.
View performance over time, filter by days, do period comparisons, dive deep into location, sources of traffic and so much more, all within the dashboard.
Setup your KPI's for your different metrics, so you can view how you're performing, helping you make decisions faster. There are also templates available to help you get kickstarted with the platform.
great UI
Easy setup
Real-time insights
Pricing: 
There's a generous free plan available. Then plans for more features starts from $139 per month.
Web/App
Paid
$-$$$$
Favourite

Cyfe

About: 
This platform has also been around for a long time, used by marketers and founders around the world.

Top Features:

Cyfe is an 'all-in-one' platform to help you measure your marketing metrics, sales and other key business metrics you want to measure.
It's super easy to setup thanks to pre-built widgets, templates, source connectors which take just clicks and loads more.
There are also languages supported and even the option to white-label the platform, great for agencies and freelance marketing consultants.
Widgets
embedding
Zapier
Pricing: 
A 14 day free trial is available for you to test out Cyfe. Then pricing begins at $19 per month with the starter plan.
Web/App
Paid
$-$$
Favourite

Swydo

About: 
Automate reports and keep track of your marketing performance with absolute ease, thanks to Swydo.

Top Features:

Connect your key marketing channels like Google Analytics, Facebook Ads and more in just clicks.
Automate your reporting through recieving email reports, helping you keep on top of performance. Easily share your reports with your team.
You can customise youre reports, setup your reporting template, change languages, setup scheduling of reports and loads more.
Email reports
Automation
Monitoring
Pricing: 
Pricing is affordable, with pricing starting from $39 per month with up to 10 data sources. Pricing increases depending on the amount of dats sources you want to connect.
Web/App
Paid
$-$$$
Favourite

Segmetrics

About: 
A reporting platform that measure your funnels from end-to-end, is Segmetrics.

Top Features:

Segmetrics helps marketers get a better understanding of attribution and performance of their funnels. Even with ad blockers and iOS updates, this tool does a great job at presenting more accurate results and metrics of funnels.
For more accurate results around revenue, ROAS and LTV, you can connect your payments/bank accounts so it can help you see more accurate reporting. This way you can make decisions with more reliable data.
Dive deep into various stages of your funnels. Explore segments, filter by funnel stages and loads more to see where you can optimise.
Attribution
Funnels
Tracking
Pricing: 
For up to 10000 contacts, pricing starts at $175 per month. For every 10000 contacts, you can pay an additional $10 per month. There are also business and enterprise plans available larger businesses.
Web/App
Paid
$-$$$$
Favourite

Report Garden

About: 
A really nice marketing dashbaord tool to check out is Report Garden.

Top Features:

Automating beautiful reports has never been easier thanks to this platform. Setup reports for Google Ads, Facebook Ads, Twitter and many more connectors.
Another core feature of the platform is the ability to perform SEO audits and keyword performance.
Additonally, it's easy to view your budgets across your campaigns. Crucial for keeping an eye on daily budget spending, and how yourt investment is performing.
Automation
budget optimiser
Alerts
Pricing: 
You can signup for a free trial, with then plans starting from $89 per month.
Web/App
Paid
$-$$$$
Favourite

DashThis

About: 
DashThis is awesome software for marketers and founders wanting to view all their key metrics in a centralised platform.

Top Features:

With plenty of integrations and the ability to import custom data sources, you can see all your important metrics in one place. You can select a template to help you get off and running with dashboards fast.
An awesome benefit of using DashThis is with any plan, you can have unlimited users, data sources and accounts. Pretty cool!
You can create your own reports and templates, and can easily duplicate reports for various channels.
Templates
Sharing
Widgets
Pricing: 
Monthly pricing begins at $39 per month.
Web/App
Paid
$-$$$
Favourite

Agency Analytics

About: 
Agency Analytics are for agencies looking for a top-rated marketing dashboard solution for their clients.

Top Features:

Automate the whole process of your marketing metrics for your clients, and present it in a beautiful-looking dashboard.
Get up and running fast with connecting popular marketing channels, across ads and organic. Speed up the process when you first get started thanks to templates.
There's also the option to white-label dashboards for your clients.
Customisation
SEO tools
agencies
Pricing: 
Pricing begins at $10 per month for freelancers, and $15 per month for agencies - however, it's per client campaign. So every client will cost $10 or $15 respectively.
Web/App
Paid
$-$$
Favourite

Google Data Studio

About: 
I absolutely love Google Data Studio and it's very easy to use (and it's free).

Top Features:

Hook up your Google Analytics, YouTube analytics, Google Ads performance, Search Console and more - all for free.
There are some awesome templates available for you to build dashboards really fast. They normally come with demo data, so replace them by connecting your sources.
You can also connect your Google Sheets data, Bigquery as well as Search and Display 360.
GA/GSC
Interactive
Custom reports
Pricing: 
Free to signup.
Web/App
Free
$
Favourite

Octoboard

About: 
Octoboard helps you centralise all your critical business metrics in one place.

Top Features:

Sync all your marketing metrics, financial numbers, sales figures, web analytics and more into UI friendly dashboards.
White-label, embed on your site and even display your metrics on TV for your teams. Schedule automatic reports to help you keep across metrics that are important.
There are a lot of templates on offer for each marketing channel, so you can setup awesome looking dashboards in lightning quick time.
All-in-one
Business dashboards
Monitoring
Pricing: 
There are two sets of pricing for businesses and agencies. Business pricing starts at €18 per month, with agency plans starting from €25 per month.
Web/App
Paid
$-$$
Favourite

ActiveDemand

About: 
For marketers and agencies, check out ActiveDemand which is a unique platform that goes beyond marketing analytics. You can also build landing pages, automated emails and more.

Top Features:

Measure it all from web analytics sessions, email, call tracking and more. Automate reporting through daily, weekly or monthly digests.
Build websites with dynamic content, as well as dynamic landing pages. There are templates available and it's easy to build pages through the drag-and-drop editor.
Automate workflows using no code at all. From SMS campaigns, emails and more, this platform is an extensive solution for marketers.
Predictive
visual charts
Tracking
Pricing: 
There are a few plans on offer for agencies and businesses. You will need to book a demo to find out more.
Web/App
Demo
$-$$$
Favourite

Social Status

About: 
A great social media analytics tool to help you keep across all your key metrics is Social Status.

Top Features:

The platform comprises of four primary suite of tools, ranging from profile, ads, influencer and also competitor analytics.
A particular component I love is the competitor analytics section. Finding good competitor benchmarking tools are hard, and this platform has done a good job with UX. You can easily setup other profiles you want to track and see when they post, engagement they get, and lots more.
Another core component of the platform is the automated social media reports. Very beneficial for time-poor founders, marketing managers and community managers to stay in the loop, without having to log in.,
Social media
Competitor
influencer tracking
Pricing: 
There's a freemium version that limits you to only 3 social connections. There are then plans for early-stage companies to larger enterprise plans. Visit the plans page to find out which one suits your business.
Web/App
Freemium
$-$$$
No results found.
Updated on:
May 22, 2022
Note: Pricing, plans, and homepage images change overtime. Pricing recorded as of 3rd April, 2022. If you see any changes required, please let me know. If you suggest any tools to add, get in touch. 😊

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⚡ Frequently Asked Questions ⚡

What are the best Digital Marketing Dashboard Reporting tools?
I've used a lot of dashboard reporting tools for marketing over the years and I continually come back with these platforms below as my top recommendations: Supermetrics, Databox, and Klipfolio. ‍I talk about the best features of these tools above in this article.
How to make a Marketing Reporting Dashboard?
Creating dashboards really comes down to choice around what metrics and KPI's you want to track. Most dashboard tools offer a great level of flexibility, but on the flip side can create confusion and time to build. Most of the platforms I've mentioned should have templates to speed up the process for creation. If you love Excel or Google Sheets, I recommend Supermetrics, but for more standardised reports I recommend; Databox, Geckoboard or Cyfe.
What makes a good KPI dashboard?
KPI dashboards are awesome for those wanting to see real-time metrics and insights, and have KPI's setup to visually see how you're performing towards your targets. Good dashboard tools should allow you to do see your main metrics and KPI's in a single interface. My top platform recommendation for this is Klipfolio.
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