What is your favourite CRM?
After many years working in marketing, I've seen and been exposed to a lot of CRM platforms. From enterprise, clunky and sophisticated platforms, to simplified, bare bone and focused (and many times just good ol' Google Sheets) CRM systems. Yep, I've seen it all, to say the least. I've mentioned a few of my favourite CRMs in this article, but these are my top 3 which I recommend to many; Pipedrive, Streak, Keap and Hubspot.
What is the best CRM for startups when they first get started?
I've been asked this question quite a bit. It's a tricky one to answer, as I believe in keeping things simple, but I also know from experience that once you commit to a CRM, it gets harder to change later on. It really comes down to what core features you really need, and the technical, plus marketing capabilities of your team and resources. For those who may have a smaller team of 5-10 people, I'd lean more towards platforms with friendly pricing plans and easy-to-use features that focus on doing 2-3 things really well. Additionally, for most startups, it's about growth and sales, so I'd suggest focusing more on sales-based platforms. These are my top 3 that I think fit the criteria for many early-stage startups and businesses; Pipedrive - good sales-first platform, Keap - has awesome marketing automation features, Streak - platform keeps things simple and focused on the inbox (which you spend a lot of time in when you're early-stage).
Are there any free CRMs?
There's a few on the market, but the best CRM that has a free plan is Hubspot. It's actually really, really good. It has a lot of the important features you need to get started including reporting, pipeline, live chat and lots more. Great value if you're on a lean budget.