What are the best landing page tools?

I've used and tried a lot of landing page tools and builders across the years, and there's only a handful I turn to for client work and my own projects. I've shared some of the popular builders on the market, but hands down the best four I use: Webflow (I use daily and even built this site - best CMS ever), Lead Pages, Instapage, and Unbounce.

How do I create a landing page?

You can create landing pages in literally minutes. To really speed up the process, just signup for one of the tools I've mentioned in this article, most should have templates which you can choose from (really speeds things up), select a domain (if you don't have one), add your own branding, add copy, add some imagery, social proof elements, add a form or CTA button (what you want visitors to do), and then press live.

What's the easiest landing page software to use?

Creating beautiful, well-designed landing pages are a lot easier these days compared to a few years ago. A big reason is improved UX and easy to use, drag-and-drop builders. For those who are designers, or have decent design skills, Webflow is my personal platform of choice. For marketers or anyone who doesn't have strong design or technical skills, Lead Pages and Instapage are really good choices. You can as well use Wordpress for landing pages, although building them from scratch is difficult. Best to use a theme.

14 Best Landing Page Builders & CMS Platforms (Free & Paid) for 2024

Favourite

Webflow

About:

Here's a shoutout to the GOAT of website builders in my opinion (plus I built this site using this awesome CMS). This platform is just amazing!

Top Features:

Webflow is one of the best CMS website builders out in the market, where you can build incredible looking sites fast. Of course, all of it done with no code.

The visual designer follows principles around designing websites, like HTML, CSS and JS, but no complex coding. Thanks to the visual designer, you don't need to annoy developers of your tech team - it can be done my marketers themselves. :)

With this amazing platform, you can build content-driven designs, spin up landing pages in minutes, have SEO-optimised pages, collaborate at the same time whilst building, and bolster up your site with integrations and custom code.

Design

CMS

Nocode

Pricing:

Site plans begin at $12 per month (if billed annually). If you're wanting to build a beautiful site with a blog, or wanting to use as a CMS, then start with the $16 per month plan (billed annually).

Web/App

Paid

$-$$$

Learn more

Favourite

Unbounce

About:

If you're a marketer or founder who just wants a drag-and-drop tool to build landing pages fast with awesome features, look no further than Unbounce.

Top Features:

The smart builder helps you build landing pages in just minutes. It even has a feature where it has prediction insights to see how your landing page will convert, so you can make adjustments. How cool is that!?

With their smart copy functionality, you can generate copy automatically using AI. Similar to how those other AI copy generators work.

A really cool part of the software is that with the multiple landing page variants you build, traffic will automatically go to the page which is better performing. Really awesome!

landingpages

builder

Pricing:

Pricing starts at just $90 per month for the Smartbuilder+ plans. You get up to 500 conversions and 20000 visits. You can upgrade for more. There's also a plan for Smart Copy, which is the AI copywriting feature. There's a free tier as well as the $49 tier to generate unlimited copy.

Web/App

Paid

$-$$$

Learn more

Favourite

Lead Pages

About:

Lead Pages is one of my favourite landing pages builders.

Top Features:

The visual editor is awesome and really fast. Lots of customisation options available and all pages you build look great on mobile (which is most important for paid ad campaigns).

You can integrate one of your preferred email marketing tools, as well as setup checkouts and payment gateways, so you can sell digital products and more.

There are a ton of other integrations like Google Analytics, Calendly and more. There are also great templates on offer to speed up landing page development.

Templates

Payments

Integrations

Pricing:

For just $49 per month (billed monthly), you can build a website with landing pages, pop-ups and more. Then there's the Pro plan billed $99 monthly.

Web/App

Paid

$-$$

Learn more

Favourite

Wordpress

About:

I think it's safe to say we've all heard of this CMS. It's still one of the best platforms to building sites and LP's.

Top Features:

Whilst it can be at first hard to pickup, once you know the platform well, it's a powerful skill. Easily add widgets and plugins to take your site to the next level.

There are lots of themes and visual builders, like Elementor, that can help you build great looking websites.

A recommendation I always say for anyone using Wordpress is try to go for a light-weight theme. Sometimes page builders make the site slow. Always check Google Pagespeed insights to see how themes affect speed of your pages.

Themes

CMS

Plugins

Pricing:

Pricing varies depending on your host provider, themes, etc. On the main Wordpress (dot) com site, you can select a plan there starting from $9 per month.

Web/App

Paid

$-$$

Learn more

Favourite

Unstack

About:

A great no code landing page option on the market worth exploring is Unstack.

Top Features:

You can build powerful websites and landing pages all through a drag-and-drop editor which is fully hosted on their end.

Easily build a nicely designed landing page on mobile and desktop, add well-designed forms and more, backed with awesome analytics to understand how your pages are performing.

There are also plenty of integrations to really bolster your website/LP performance.

a/b testing

Personalisation

Managed hosting

Pricing:

There's a freemium version of the platform for up to 1000 visitors. Then plans start from $29 per month.

Web/App

Paid

$-$$$

Learn more

Favourite

Instapage

About:

A leader amongst the landing page builders is Instapage. Especially when it comes to personlisation.

Top Features:

With the personalisation feature, you can create dynamic landing pages so you can increase the relevancy of your ads and increase conversions through a 1:1 ad experience - you can do this with keywords, demographics and firmographics.

Build landing pages fast with conversion-focused layouts which have been battle-tested. You can also collaborate with other team members within the same visual editor for design and copy feedback.

From my experience with Instapage with a couple of previous clients, the pages load really fast with paid campaigns, which is exactly what you want.

AMP landing pages

Ad personalisation

Dynamic text replacement

Pricing:

Monthly pricing is $299 p/m if billed monthly, otherwise $199 if billed annually. There's also a custom 'converting' plan available.

Web/App

Paid

$-$$$

Learn more

Favourite

ClickFunnels

About:

Everyone has heard of Clickfunnels if you've worked in marketing. It's one of the most popular funnel-builders of all time.

Top Features:

You can build funnels fast with the drag-and-drop editor interface. Not just the main funnel page, but also the ability to quickly build upsell pages and more.

Create followup funnels where you can connect your messenger, Facebook Ads, automated emails and SMS which are hyper-targed to the user/customer.

There's also the option to run your own affilates program all inside the software.

Funnels

Upsells

Automation

Pricing:

Pricing starts at $97 per month, where you can create 20 funnels and 100 pages. For unlimited for both and more, you will need to upgrade to the platinum plan which is $297 per month.

Web/App

Paid

$-$$$

Learn more

Favourite

Systeme

About:

If you're looking for a platform that can do it all from building landing pages, to funnels, to online courses... then you're going to love Systeme.

Top Features:

This platform in many ways is like an end-to-end solution, particuarly for entrepreneurs and non-technical marketers, who want to build funnels, landing pages and more all in the one platform.

A key feature as part of the platform which is impressive, is that you can manage affiliates. This is certainly an advantage and much easier to manage if within one platform.

There capabilities of the automation is also really awesome. You can easily build flows in just minutes.

Funnels

Affiliates

All-in-one

Pricing:

For all the features it provides, the value is pretty good. There's a freemium version for up to 2000 contacts. Then pricing begins at $27 per month.

Web/App

Freemium

$-$$

Learn more

Favourite

Thrivecart

About:

A really awesome funnel-building software you should check out is Thrivecart.

Top Features:

This platform pretty much does it all when it comes to funnels - landing pages, 1 click upsells, modal carts and A/B split testing.

The list of features just don't end there - you can run affiliate programs, subscriptions, memberships, sales funnel builder and heaps more. Amazing the amount of value in just one tool.

Additionally, you can use Zapier to do even more integrations as well as Webhooks, so there's more customisation you can do to build top quality funnel experiences.

great value

All-in-one

Carts

Pricing:

Normally it's $95 per month, but as I write this, it's currently got a one-time $495 lifetime payment. Super cool!

Web/App

Paid

$-$$

Learn more

Favourite

Landbot

About:

This is a unique landing page builder and have had some fun working with this platform.

Top Features:

Meet Landbot. It's a no-code chatbot website builder, so you can build conversational-based landing pages rather than just normal pages with static (or minimal interactive) content.

I've seen first-hand a few websites and sales pages which have used the likes of chatbots embedded on their site and it looks awesome. It certainly caught my attention and even converted on a couple of them. It's just a new experience and you want to see what happens when you follow the prompts.

They have an awesome darg-and-drop chatbot builder, as well as pre-made templates, so you can quickly build flows for your objective. Whether that be trying to sell something, quizzes and more.

Chatbots

Drag/Drop

WhatsApp automation

Pricing:

There's a sandbox version for you to signup and have a play around. Then to take it to the next level with top features, pricing starts at €30 per month.

Web/App

Paid

$-$$$

Learn more

Favourite

Landingi

About:

This is a really nice landing page builder for you guys to test out.

Top Features:

Landingi has a really powerful drag-and-drop visual editor to build great looking landing pages fast.

There are loads of templates (400+) to check out and they great quality. Beautiful templates are always a great sign when it comes to picking website/landing pages builders. Helps you understand and visualise what's possible.

Of course, there are great integrations to build great landing page experiences. Connect your GA, Hubspot, Mailerlite and more with this platform.

Pop-up

Optimisations

Pricing:

Pricing per month kicks off at $35 per month for 1000 unique visitors per month. If you require more, you can upgarde to the higher-tiered plans. There's also annual payment options.

Web/App

Paid

$-$$$

Learn more

Favourite

Super (Notion)

About:

Now this is a really cool platform for building websites I've seen across the tech/startup Twittersphere.

Top Features:

If you're a fan of Notion, you're going to be a fan of Super. Yes, you can build websites and landing pages with Notion. How cool is that?!

It comes with lots of great features that you'd find in other website builders, including custom domains, seo optimised, custom theming, full responsive and more. Not to mention it's lightning fast.

It's also got a market of themes as well as a new page builder, so you can quickly test and make something in a matter of no time.

Nocode

Notion

Lightning fast

Pricing:

It's completely free to try out and see if it's good for you, otherwise pricing starts at $12 per month, per site.

Web/App

Paid

$-$$

Learn more

Favourite

Typedream

About:

Typedream is a no code website builder and it's really slick. They've done an awesome job building this platform.

Top Features:

The platform has a clean, and simple drag-and-drop interface so building sites takes minutes. Certainly less clutter and options to focus on building.

Has all the necessary foundational features you need including custom domains, SEO-friendly and super fast.

There's a good amount of templates which you can use to speed up development.

great UX

custom domains

static pages

Pricing:

There's a free version where you can build unlimited pages and publish one - a good option for testing out the platform. Then pricing is $15 per month, billed montly for a load of extra features.

Web/App

Freemium

$-$$

Learn more

Favourite

Lander

About:

Lander is one of the original landing page builders. It's been around for a long time, used by over 1.5million+ users.

Top Features:

Like most of the other builders, you can easily build pages within Lander using drag-and-drop elements.

It has a cool A/B split testing function where you can test up to 3 pages at once to see which one performs.

There's a solid amount of templates to choose from, as well as integrations.

a/b testing

easy editor

Dynamic text replacement

Pricing:

You can save quite a bit if you payu annually, otherwise monthly pricing starts at $49 per month.

Web/App

Paid

$-$$

Learn more

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14 Best Landing Pages and CMS Platforms I recommend (2024)

Webflow

Top Features:

Unbounce

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Lead Pages

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Wordpress

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Unstack

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Instapage

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ClickFunnels

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Systeme

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Thrivecart

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Landbot

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Landingi

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Super (Notion)

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Typedream

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Lander

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Platform

Pricing

Plans

⚡ Frequently Asked Questions ⚡

What are the best landing page tools?

How do I create a landing page?

What's the easiest landing page software to use?