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ASO & App Marketing Tools

9 Best ASO & App Marketing Tools for businesses and companies for 2022

Nailing your app store optimisation (ASO) strategy can skyrocket app installs, increasing your ability to convert more customers and grow revenue. These platforms are not just simply tools to check keyword analysis, but some of these are great for competitor analysis, market research, ads spying and loads more.

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Data ai

About: 
Data.ai (formerly App Annie), is the one of the leading app analytics platforms out in the market.

Top Features:

Get detailed analytics and insights from initial acqusition of app downloads, to retention metrics and engagement, to then doing competitor/industry research of which apps are growing fast.
A key feature as mentioned in the market research and competitor tracking capabilities. Find how other apps are acquiring users to help you reverse-engineer their strategy, and see opportunities to do better. You can also see which features across top apps are key indicators of success, in turn helping your roadmap of features and what should be prioritised.
Two awesome products as part of the suite under Data ai is ConnectPlus and Ascend. With ConnectPlus, understand what's working through monetisation with other apps in your competitive niche and your own app business. This helps with benchmarking where you sit and which strategies you're undertaking. With Ascend, you can connect over 400 sources of data points, such as ad networks, to help you with improving attribution data and more accurate analysis.
Analytics
Intelligence
benchmarking
Pricing: 
There is a 'free' offering available, which is limited to the analytics component of the platform with App store tracking and two other light features (reviews and optimisation). For more features across the platform, you will need to contact sales.
Web/App
Demo
$-$$$$
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SplitMetrics

About: 
If you're looking to improve your ASO game and reach more user downloads through ads, then you need to check out SplitMetrics.

Top Features:

Measure from end-to-end from inital app download to then how users interact with your app, including time on pages, video engagement metrics, screenshots measurements, heatmaps with scrolling and interactions, and more.
Setup test experiments (A/B split testing) across various screens, segment by user demographics, user behaviours and more, so you can better optimise your funnel. On top of that, see insights into other audience data of your competitors.
As part of Splimetrics is SearchAdsHQ, which is a 'middle-man' system between Apple Search Ads and MMP (Mobile Measurement Partner), helps bring together and aggregate the key data across acquisition through search to then purchases, subscriptions and more. There are plenty of amazing features as part of SearchAdsHQ.
app search
metrics
a/b testing
Pricing: 
To find out more about pricing for either of the two main products, you need to request a demo.
Web/App
Demo
$-$$$$
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Appfollow

About: 
Appfollow is the platform you need for growing organic downloads, to managing ratings and reviews.

Top Features:

There are a few products as part of Appfollow, with ratings and reviews a popular feature. If you have apps across each of the main stores (Apple Store, Google Play Store, etc), you can aggregate all ratings and feedback into this one platform to better monitor.
By analysing reviews and feedback, get faster and better insights into what your customers really think. Respond faster to questions or negative comments (as we know, customer service is marketing). Get insights into which segments of users, from locations all around the world, across each of the platforms. Reply, sort, tag and more when it comes to review management.
The other popular feature of the platform is understanding organic metrics on the App stores, also known as ASO (App Store Optimisation). Setup dashboards and your KPI's to view how you track, research keywords around approximate search volumes and popularity of keywords, as well as setup alerts for important changes.
ratings
dashboards
Pricing: 
You can sign up to the platform and try the freemium version, which provides up to 1000 keywords you can track, up to 100 replies per month and track 10 competitors. For more volume of each of these and to unlock more advanced features, you will need to upgrade, with plans starting from €111 per month.
Web/App
Freemium
$-$$$$
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Apptweak

About: 
Used by some of the biggest apps and brands in the world, Apptweak is packed with awesome features to help brands grow their apps through intelligence and analytics.

Top Features:

Similar in terms of offerings like the other platforms mentioned already, Apptweak provides intelligence across ASO, paid ads, market and even app insights so you can compare your growth to the competition in your industry.
With ASO intelligence, it works similar to how other popular SEO tools work, like Ahrefs or SEMrush, but just for app stores. The interface for doing analysis is really slick. The UX is awesome. You can see keyword data across most installs, opportunities to rank for keywords with lower competition, sentiment analysis, timeline of app growth, and more.
What is really cool about this platform is seeing which competitors bid on what Apple Search Ads. Noy only the App store, but even across Facebook Ads and Google Ads. Now, this is pretty cool (and important for growth marketers). On top of these features we've mentioned already, there are other epic market and app insight tools worth exploring.
ads intelligence
Research
Pricing: 
Apptweak has some awesome free ASO tools available which don't even require signing up. For more advanced features, monthly plans start from $69 per month and increase accordingly to volume of keywords, as well as more awesome features.
Web/App
Freemium
$-$$$$
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Checkaso

About: 
Increase the search visibility of your app with Checkaso thanks to a range of tools.

Top Features:

Optimise your keywords and improve which words you use based on customer searches and intent. View how keywords trend overtime, ensuring your use the right copy on your app page. Also view how keyword volumes change depending on geo-location.
Like many of the others mentioned already, find out what your competitiors are reanking for, across the globe. Identify the gaps and opportunities in your organic strategy which you can fix.
A really awesome feature is the 'in-app purchases' tools. As we know, conversion rates of free app users to paid is low, so you need to test and optimise as much as you can. Checkaso helps you see what your competitors prices and paid upgrades are, which you can even track when changes are made.
global volumes
comparisons
Pricing: 
Pricing is quite affordable, with plans kicking off at $24 per month for 5 apps and 500 keywords. Upgrade for more.
Web/App + Chrome extension
Paid
$-$$$
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App Radar

About: 
With 30k+ apps using App Radar as part of their marketing, then you need to check it out if you're doing app marketing.

Top Features:

Track how your app is performing in the store, identify areas of opportunities and formulate strategies to help you grow.
See the 'keyword gaps' and where you sit in relation to other popular apps and competitors in your category. See where users are coming from around the world, helping you focus on markets that increase your chances for more conversions and downloads.
You can also reply to ratings and reviews right within App Radar. Keeping on top of your reviews is critical, as well as replying as fast as you can. This tool helps you do just that.
Reviews
ai recommendations
easy to use
Pricing: 
You can track up to 20 keywords and 2 competitor apps for free. So you can try out App Radar with no financial commitment. Then if you love it (which there's a good chance you will), plans start from $49 per month (billed monthly). For more volume, you will need to get a higher priced plan. You can also save with annual plans.
Web/App
Freemium
$-$$$
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Mobile Action

About: 
If you're looking for a comprehensive platform for your app marketing efforts, then Mobile Action is your answer.

Top Features:

The platform incorporates everything you need to build a robust ASO strategy, from organic tracking tools, competitor/market research, and more.
A key feature is SDK intelligence, which helps idenitifies what competitiors are using as part of their tech stack. Also analyse other top-performing apps and see what they're doing for growth.
Simply go up to the header menu to explore all the incredible capabilities this platform has. They also have some free tools which you can test out.
All-in-one
search ads
Intelligence
Pricing: 
You can sign up and start using Mobile Action for free (although as I write this, this may be for a limited time as it says it expires March 31st). Paid plans then start from $299 per month, with a higher business plan which is $599 per month. There's also an enterprise option available for larger organisations.
Web/App
Freemium
$-$$$$
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AppsFlyer

About: 
For serious app businesses that are looking for an end-to-end solution from acquisition, retention and conversion, AppsFlyer is something you should look into.

Top Features:

Get visibility across the whole customer journey, from all install to paid upgrades, across multiple devices and channels. Uncover crucial insights and understand which campaigns are attributing to your growth.
Get deep insights through marketing analytics, and see results happen in real-time. Segment audiences based on campaigns, create cohorts and retention reports, build your own custom dashboards, and more.
There's even capabilities around machine learning for predicitive analysis. Using ML can help you understand what channels and audiences are most likely to perform for you if you were to invest in them.
Predictive
CX
fraud protection
Pricing: 
There's a free-tier plan available for up to 12,000 tracked conversions from sign up. The free plan also includes other amazing features. Then for more tracked conversions/signups, it will cost $0.06 per conversion. There's also an enterprise plan available which unlocks more.
Web/App
Freemium
$-$$$$
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Apptopia

About: 
Used by some of the top leading companies and brands in the world, Apptopia helps you unlock important analytics and insights for app performance.

Top Features:

There's a few solutions and products within the platform across sales, intelligence and data - which includes the likes of SDK and competitior analysis, sales prospecting, performance metrics/analytics, and lots more.
Track what your competitors are doing and benchmark your performance against their performance. Discover trends and gaps in your growth, helping you refine your marketing strategy.
When you explore the data tools, get the intelligence you need across demographics, reviews, organic/ASO search, behaviour/engagement trends, and more.
sdk insights
Pricing: 
Depending on the capabilities you need, pricing varies. Book a demo to find out more info.
Web/App
Demo
$-$$$$
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Updated on:
April 4, 2022
Note: Pricing, plans, and homepage images change overtime. Pricing recorded as of 3rd April, 2022. If you see any changes required, please let me know. If you suggest any tools to add, get in touch. 😊

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⚡ Frequently Asked Questions ⚡

What are the best ASO tools to improve organic rankings?
There are a lot of options available for ASO, but from my experience, these are the best 3 ASO tools I recommend to any app-based business wanting to improve rankings and their search game; Splitmetrics, Apptweak and Appfollow.
Which app store optimisation tools have competitive intelligence features?
Keeping an eye on your competition's growth is paramount to see what they're ranking for, how much they spend (approximately) and get an understanding of how they're doing acquisition and content. With these features, you can reverse-engineer what strategies they may be doing, so you can spot opportunities and perform better. A platform that is jam-packed with amazing competitive intelligence features that you should check out is Apptweak.
Are ASO tools worth the money?
The simple answer is yes. Your organic acquisition can make or break your business. Most successful app-based businesses have a very strong organic presence. Every tool I've talked about has different strengths when it comes to organic search features. It just comes down to what you emphasise as more important for your strategy. My recommendation is that any platforms that have good market analysis and competitor tools are great options to invest in.
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