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14 Amazing Tools for Content Marketing & Copywriting for 2024

In this post, I share are some of the best content marketing and copywriting tools I have loved using over the years. Many of these tools I use daily for optimising copy across ads, landing pages, and content writing.

This post is more focused on tools to improve your writing, not SEO specific. For SEO-specific content and copy tools, check out this post.

by Dan Siepen
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Grammarly

About: 
Grammarly is undoubtedly one of my favourite tools when it comes to writing whether it be for content marketing or copywriting.

Top Features:

You get your own AI-personal writing assistant that checks the quality of your writing through a score.
It lets you know key data points such as ways to improve readaibility, grammar, sentence structure, word use and more.
A powerful feature as well is the plagariasm checker.
Grammar
AI
copy
Pricing: 
You can use Grammarly for free, but it's when you start paying for it the true value comes out. Premium just costs $12 p/m. I pay for it each month and totally worth it.
Web/App
Freemium
$-$$
Learn more
Favourite

Hemingway App

About: 
Hemingway App is another personal favourite of mine and a tool that should be used by all copywriters and content writers.

Top Features:

Simply start writing in the editor and you will get colour-coded highlights grading the readability of your content.
There's five highlights that will appear if your content becomes harder, or not as clear to read.
The tool is completely free which is awesome.
Grammar
formatting
clarity
Pricing: 
Costs $0 - you're insane not to try it out.
Web/App
Freemium
$
Learn more
Favourite

Copywriting examples

About: 
This is a must for any marketer or copywriter to check out. One of the best resources out there on the web for marketers.

Top Features:

Harry is the founder of Marketing examples and worked hard to create this epic resource of copy inspiration which highlights the best inspiration from the world's top D2C, eCommerce and SaaS brands.
You can easily choose specific tags to whether it's certain copy types, styles or audience. This makes is really useful for whatever your target audience is.
What I really appreciate is the level of detail put into each example, which makes this even more valuable for anyone wanting to grow a brand that gets cut through.
Inspiration
Examples
Simply epic
Pricing: 
It's completely free to look at. No opt-in is required.
Web/App
Free
$
Learn more
Favourite

Readable

About: 
Readable is fast, easy to use and just a fantastic tool to have part of your arsenal for copywriters.

Top Features:

Readable has an awesome text analysis tool, highlighting areas where you can improve the way you write.
Already got content live? No problem. Use the website scanning tool to see where you have improvements with grammar, spelling and more.
With bulk scans, you can recieves scores per page to see where you can make edits and fixes.
readability
spelling
text quality
Pricing: 
For what this tool can do, pricing is awesome. Starts at $8 p/m for one user.
Web/App
Paid
$-$$
Learn more
Favourite

Answer The Public

About: 
This is one of my favourite tools for discovering what people are searching for or questions they're asking - great for copy ideas.

Top Features:

Simply enter your query and get awesome data and insights into what people are looking for.
Search and filter by country as well as language.
Choose between seeing the data vislusation or the data view - both are awesome!
ideas
discovery
Research
Pricing: 
Pricing starts from $99 p/m to get unlimited searches and many other features. There's also an annual plan and Expert plan
Web/App
Freemium
$-$$$
Learn more
Favourite

Squibler

About: 
Squibler is an app where copywriters and content marketers can write, manage and setup goal tracking for their projects.

Top Features:

Write freely with the minimalistic and easy-to-use editor so you don't need to worry about clutter.
Project manage all your writing projects with ease all in one dashboard.
Share your documents and work for feedback with others, with all notes and edits made in the document editor.
Editing
Tasks
to-do lists
Pricing: 
Simple pricing - just $9.99 p/m
Web/App
Paid
$-$$
Learn more
Favourite

Milanote

About: 
I only came across this visual organisation tool personally not long ago and it's a fantastic tool for creatives.

Top Features:

The software is easy to use - it works in many ways like a visual whiteboard where you can pin and organise visual, video and written content.
You can upload videos and images files + any other common files like excel sheets, etc.
Great for note taking as well as saving stuff from thre web through their Milanote web clipper.
notes
assets
file storage
Pricing: 
It's completely free to sign up and test out which I recommend you definitely do. Pricing starts at $12.50 p/m or $9.99 when billed annually. There are also team plans.
Web/App + Chrome extension
Freemium
$-$$
Learn more
Favourite

Ulysses

About: 
Ulysses is a beautiful app for keen writers without the fluff.

Top Features:

It has a built-in proof reader, which means you don't need to use an external tool.
After you write, you can even turn your text into PDF's, ebooks + other documents with ease.
You can manage all your writing projects in one place.
clean editing
proof reading
editing assistant
Pricing: 
Pricing is affordable with the tool just costing $49.99 per year, or $4.99 per month.
Web/App + Chrome extension
Paid
$-$$
Learn more
Favourite

Evernote

About: 
No introduction needed for this tool. Perfect for copywriters like myself who want to jot down ideas and save important info. Or build a swipe file.

Top Features:

Easily write down notes, save scans, PDF's, screenshots - you name it.
You can access all your notes easily across web and mobile app.
You can set your own personal deadlines as well as sync your personal calendar.
notes
cross-platform
Organisation
Pricing: 
There's a few plans you can choose from, including a free plan. Then the personal paid plan with extra features starts from $9.99 per month.
Web/App + Chrome extension
Freemium
$-$$
Learn more
Favourite

Scrivener

About: 
If you want to have software where you just focus on writing, Scrivener is the perfect writing tool you should considering using.

Top Features:

Scrivener provides templates for all types of writing documents, including fiction, screenplays and more.
Beautiful visual outlining for writers who need to add visual cues and assets to help spur their craft.
The platform is available across Mac and Windows.
multi-apps
great UX
Documents
Pricing: 
It costs just $77 to get the license.
Web/App
Paid
$
Learn more
Favourite

Cliche Finder

About: 
This is a nifty tool for beginner and even experienced copywriters to find cliches.

Top Features:

Simply copy and paste the text into the editor and the tool will highlight cliches.
Improve your writing and communication skills and take action depending on what's highlighted.
Best thing yet? It's completely free to use!
Creative writing
improve writing
expressions
Pricing: 
It's completely free :)
Web/App
Free
$
Learn more
Favourite

Pro Writing Aid

About: 
Another top-rated grammar and writing editor in the market is Pro Writing Aid.

Top Features:

With over 2mil+ users, you can use the tool for editing, grammar checks, styling and much more.
See where you can improve through their scoring and grading system, all in the editor.
You can use across various browsers and also has a chrome extension.
Style editor
mentor
Integrations
Pricing: 
Pricing starts from just $79 per year - pretty good pricing for what the software can offer.
Web/App
Freemium
$-$$
Learn more
Favourite

Ommwriter

About: 
Ommwriter is software to help you concentrate on what you do best - writing.

Top Features:

The tool's aim is to help you focus with a distraction-free editor so you can output as much as you can.
Create the best setting for your work by using their natural sounds and audio tracks.
You can even hear the typing of your own writing.
distraction-free
simple interface
audio
Pricing: 
The tool is free to use but to get the full program, it will cost you $7.
Web/App
Freemium
$
Learn more
Favourite

Airstory

About: 
Another great copywriting tool is Airstory. It's a tool that allows you to turn your research into content that you can publish!

Top Features:

With the chrome extension, you can extract online sources and save them for when you're ready to write.
Use a card system to organise your content as well as images.
They have an amazing template library to help you get started and spur ideas
Templates
System
Integrations
Pricing: 
There's a 7-day free trial and once you're ready to kick off with the paid plans, it will only set you back $25 per month. There is a more expensive $125 p/m plan which provides more storage.
Web/App + Chrome extension
Freemium
$-$$$
Learn more
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Updated on:
December 8, 2023
Note: Pricing, plans, and homepage images change overtime. Pricing recorded as of 3rd April, 2022. If you see any changes required, please let me know. If you suggest any tools to add, get in touch. 😊

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⚡ Frequently Asked Questions ⚡

What are the best copywriting tools?
There are a plethora of copywriting tools that you can choose from. Some of the best of the lot I've described in this article, but for me personally, I use these 3 tools every day to help me produce clear, concise and overall better copy - Grammarly, Hemingway App, and Readable.
What are the best content marketing tools?
In this post, I talk about the best copywriting and content marketing tools to help produce better writing, not necessarily tools that can help with automated AI briefs or keyword research. If you want to know which content marketing tools work well for SEO, check out my favourite SEO tools resource. For content marketing, Grammarly I use every single day. Perfect for improving sentence structures, overall grammar, and more.
What is the best content/copywriting tool you recommend?
You can't look past Hemingway App. How this tool is free is crazy. It's seriously helped me with my writing skills whether it be for sales landing pages, emails, paid ads, outreach and more.
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I help SaaS, eCommerce brands and startups with Growth Marketing in Sydney, Melbourne, Australia & abroad. I also love strategy, product & community-building.

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