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10 Best Facebook Ads Tools to Scale Your Campaigns

With iOS updates to even more competition than ever before, scaling Facebook Ads accounts and campaigns is more challenging than ever - no matter what industry or vertical you're in. A few major factors in succeeding with Facebook Ads is the ability to structure, continuously test, produce winning-creative and scale ad sets and campaigns fast. Of course, no tools can replace a robust ads strategy, but these Facebook Ads tools I've talked about here have helped immensely as part of optimisation and automated workflows to help scale accounts I work on.

Oh, I also created this detailed Facebook Ads Checklist which you may like. :)

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RevealBot

About: 
If you want to scale your Facebook Ads, then you've got to try out Revealbot.

Top Features:

With the tool, you can setup specific rules across your campaigns, with rules that favour desired results. Such as min. ROAS and more.
With these rules, you can have revealbot auto scale adsets/ads and/or kill adsets/ads based on those rules you've set. Perfect for accounts spending big money.
One of the best features is the ability to launch and bul create multiple ads and adsets, saving a lot of time.
Scaling
Automation
Reporting
Pricing: 
Pricing starts at $99 per month for accounts that spend up to $10,000 per month. Scales with the more you spend. PS - this tool also has Google Ads and Snapchat integrations.
Web/App
Paid
$-$$$$
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Madgicx

About: 
A popular Facebook Ads automation tool on the market that people are raving about is Madgicx.

Top Features:

With over 80,000 businesses using the platform, you can use automation strategies for scaling, bid optimisations and AI audiences to achieve desired results.
You can easily adopt these automation strategies, AI audiences and budget/bid optimisations through easy-to-follow instructions and even pre-built automation tactics.
What I personally really love is the analysis with creatives. They have an awesome AI highlighting areas of where creatives perform/doesn't perform.
creative ai
ai audiences
full funnel
Pricing: 
Plans start from $49 per month with up to $1k in ad spend. Scales based on the amount of adspend of your account.
Web/App
Paid
$-$$$$
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Morphio ai

About: 
Another popular ad automation tool with a lot of users is Morphio ai.

Top Features:

The platform provides numerous features to help manage campaigns, budgets, segments of audiences and more across Facebook Ads, Google Ads, LinkedIn Ads and even Microsoft Ads.
With the power of their AI technology, you'll be able to identify and audit budgets in minutes and save a lot of time. Great for managing spend. You can even set alerts to avoid overspend.
What is awesome about this tool is the ability to visually see quickly which audience segments are performing over others, helping you make better decisions around budget.
Alerts
Anomaly detection
Audit
Pricing: 
You can signup for a free trial, then pricing starts from just $49 per month.
Web/App
Paid
$-$$$
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Adext

About: 
Adext helps advertisers power their accounts through smart AI and ad automation across Facebook Ads and Google Ads.

Top Features:

The beautiful thing about Adext is that it does a lot of the grunt work that normally can take hours and hours for humans to perform.
Through their machine learning algorithms, you can identify audience segments, campaign performance optimisations, auto budget recommendations, and lots more to strive for better results across your account(s).
The tool is really nice and user-friendly, so there's no complex setup. You do need at least $10,000 adspend per month to use the tool. Plus, it's my recommendation to see the real value.
Custom reports
budget optimiser
ML
Pricing: 
The Starter plan begins at $199 annually. Then 6% per month of your adspend when using Adext. Baseline plans then increase alongside a smaller % taken from Adext per month - next plan is Venture plan for $99 per month billed monthly, with Adext taking 4% of ad spend per month.
Web/App
Paid
$-$$$$
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Wask

About: 
Another option to explore for managing and scaling Facebook Ads accounts is Wask.

Top Features:

Within just the one platform, you can manage ads across Facebook and Instagram Ads, Google Ads, YouTube Ads through the dashboard. Quickly identify where channels are performing.
As part of the tool, you can create ads, publish them and then of course manage and optimise. There's drag-and-drop functionality to create high-quality ads in minimal time, so you can focus on launching, testing and optimising for results.
To really understand how things are performing, it has awesome smart audience, automatic smart suggestions, split-testing and more. Lots of incredible features to try out.
smart suggestions
a/b testing
autopilot
Pricing: 
Pricing is really affordable, starting at just $14 per month. Pretty good for anyone starting out with ad automation tools.
Web/App
Paid
$-$$$
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Facebook Ads Library

About: 
If you're a Facebook Advertiser like me, you know the ads library tool is seriously good.

Top Features:

For those that don't know, the ad library is the place where you can research competitiors and other businesses in your specific industry to see what current ads they are running.
When you enter the company name and select the correct account page, you will see all the results of current ads they're running.
You can then use filters such as seeing ads from specific countries, by placement, image/video ads and more.
Analysis
ideas
Creatives
Pricing: 
Completely free :)
Web/App
Free
$
Favourite

Adspresso

About: 
If you've been doing any sort of Facebook Advertising, there's a good chance you've heard of Adspresso.

Top Features:

With this tool, you can create Facebook and Instagram campaigns, manage them and analyze them in one centralised place.
After creating your campaigns, then it's about analyzing how their performing. Adspresso do a great job at this with a nice analytics dashboard.
Every day, their are optimisation tips to help improve your campaigns, helping you stay on top of your campaigns. They also have the ability to sync with your CRM for better targeting.
Optimisations
Crm sync
Reporting
Pricing: 
Plans start at $49 p/m for max $1000 p/m ad spend, then increases to $99 p/m for unlimited adspend. There's also an enterprise plan.
Web/App
Paid
$-$$$
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Qwaya

About: 
Qwaya is a tool I've used before and it's really good for those actively running Facebook Ads.

Top Features:

One of the features I love is the ad scheduler, where you have more control about when ads turn on/off at any time of the day/week.
Another key feature I think is really great is ad rotation. You can choose which ads go on rotation easily compared doing straight in the ads manager. Great use case is for remarketing (especially in B2B), not really for cold/scaling campaigns.
Other awesome features include ad/campaign rules, URL builder, auto Google Analytics URL tagging, campaign organiser, split testing and much more.
Scheduling
Ad rotation
Campaign organiser
Pricing: 
Pricing begins from $149 per month, for 1 Qwaya user to do unlimited ads and unlimited Faebook users. There's also a business and agency plan.
Web/App
Paid
$-$$$
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Sharpspring Ads

About: 
Take your remarketing game to the next level with this platform.

Top Features:

Unlike normal remarketing within the ads manager, you can do more complex targeting across your campaigns.
Within the analytics feature, you'll be able to see a clear picture of cross-device tracking, conversion and revenue and other key analytics details.
You can have ads displayed on some of the world's best sites, across mobile, tablet and desktop. You can also advertise visitors on Twitter.
Remarketing
Integrations
Analytics
Pricing: 
You'll need to signup to find out more about pricing. You can sign up and recieve $100 credit.
Web/App
Paid
$-$$$
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Adscook

About: 
A really nice platform I came across recently is Adscook, which can help you create variants of ads and audiences fast, helping you find winning combinations of ads that delivers ROAS/ROI faster so you can scale.

Top Features:

It's super easy to create variants really quickly, even 100's at once if that's what you want to do.
You can split-test anything across multiple variants, whether it be copy, design, CTAs. You'll be able to analyse results and see what you can kill/scale.
For experienced advertisers (and even beginners), this platform does a good job with the conditional rules and triggers which are easy to setup. You can make them simple or really complex, depending on strategy goals and volume.
a/b testing
good value
Scaling
Pricing: 
The cost of using Adscook depends on the amount of ad spend you invest per month. Use the slider to find out what you'll pay per month.
Web/App
Paid
$-$$$$
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Updated on:
September 5, 2022
Note: Pricing, plans, and homepage images change overtime. Pricing recorded as of 3rd April, 2022. If you see any changes required, please let me know. If you suggest any tools to add, get in touch. 😊

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⚡ Frequently Asked Questions ⚡

What are the best Facebook Ads tools?
I've covered a few Facebook Ads tools in this article that you should explore. Like with any tools research, you should explore and do research into which core features you need as part of your strategy. For me personally, my Facebook Ads tools are: Revealbot, Madgicx, Adext, and Facebook Ads Library.
What tools are best to spy on competitor Facebook Ads?
There are a few Facebook Ads Spy tools on the market but three you need to really use are: Facebook Ads Library (Free) - The best free resource to check out the ads ran by your competitors. SpyFu (Paid) - I talk about SpyFu as part of my favourite Google Ads & PPC tools. Adspresso (Paid) - Really awesome platform for any advertiser.
What are the best Facebook Ads reporting tools?
Most reporting you can do within the Ads manager itself, but for more comprehensive reporting to display insights and analysis for those who aren't advertisers or marketers are; Databox, Supermetrics, Google Data Studio, Agency Analytics, and Swydo. I go into detail about each of these above in my reporting tools analysis.
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