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Survey & Form Builder Tools for Startups

23 Best Survey Tools & Form Builders for driving leads and customer research

There are a lot of survey tools and form builders available for creators, entrepreneurs and startups. Whilst I've listed many of them, there are a lot more. However, these are some of the best tools and platforms I've used. If you're researching to test something new, I hope this resource helps. :)

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Typeform

About: 
One of my favourite tools to build surveys, quizzes and other use cases, has to be Typerform.

Top Features:

The platform is one of the most user-friendly tools you can use, and you can build some awesome logic and conditional paths depending on what your goal project is.
The experience for users is also really nice. The design of Typeform leaves a great impression for users, whilst keeping them focused on answering questions one at a time. Looks awesome on mobile too.
There are templates to choose from, as well as many integrations to really bolster your experiences for data collection.
Surveys
Quizzes
Templates
Pricing: 
Pricing for the basic plan is $29 per month for 100 responses per month. Then the Plus plan for $59 gives you 1000 responses per month with more features. The Business plan gives you 10,000 responses for $99 per month. With both the Plus plan and Business Plan, you can add more responses on each of those plans for an extra cost. Visit the pricing page for more.
Web/App
Paid
$-$$
Favourite

Paperform

About: 
A popular form builder for surveys, payments and more used by some of the world's top startups, is Paperform.

Top Features:

Creating forms is super simple with this tool. They've done a gerat job with the UX and interface, ensuring anyone at any skill level can build beautiful looking forms.
A key feature I love is the ability to collect payments via forms. Even setitng up subscriptions is a breeze. Payment gateways include Stripe, Braintree and Paypal.
Of course, if you want to build smart forms, it's easy to use logic within the editor. They've also got loads of templates available for inspiration.
Surveys
Forms
great UX
Pricing: 
Monthly pricing begins at $24 per month, where you can create unlimited forms, have 10000 views as well as 1000 form submissions. Good value. There's also a Pro and Agency plan available too.
Web/App
Paid
$-$$$
Favourite

Jotform

About: 
Jotform is another form builder I absolutely love using.

Top Features:

Unlike some of the other platforms available, they've done a good job with some advanced features that don't require custom development, including pre-filled forms, PDF forms, 2-step and more.
There are loads of templates you can use to quick start new forms. To really get forms on brand, you may need to do a little CSS. There's a lot of good available documentation via their guides.
There are also plenty of integrations and can also accept payments via forms.
Customised forms
Payments
Integrations
Pricing: 
There's a free version of the platform you can use. Then plans begin $24 per month, with another two plans you can choose when you upgrade.
Web/App
Freemium
$-$$
Favourite

Surveysparrow

About: 
Surveysparrow is an omnichannel platform that does more than just simply building surveys or forms.

Top Features:

You can do lots with the platform including embedded surveys, conversational forms, white-label, video surveys, mobile-first forms and surveys, and loads more.
The real benefit of this tool is the analytics, business intelligence and automation capabilities. You can turn insights and responses into tasks and tickets, ensuring you're on top of the customer experience.
There are a lot of integrations to improve your workflows.
Automation
Intelligence
Workflows
Pricing: 
There are a few plans on offer, including - Personal, Business, NPS and 360 Assessments. Visit the pricing page to see a breakdown for each plan.
Web/App
Paid
$-$$$
Favourite

SurveyMonkey

About: 
An old time favourite for many marketers, founders, startups and entrepreneurs is SurveyMonkey.

Top Features:

SurveyMonkey has come a long way since just doing simple surveys. Now it's surveys taken to the next level. It's now great for employee engagement, NPS and more.
See insights and analytics instantly as people engage with your surveys and NPS forms. Share responses and analytics easily with your colleagues and teams.
Plenty of integrations available as well as a good amount of templates to help you create surveys fast.
Engagement metrics
CX
Integrations
Pricing: 
There's 3 parts to pricing - Personal, Business and buying targeted responses. See details about pricing on the website.
Web/App
Paid
$-$$$
Favourite

Alchemer

About: 
For enterprises looking for a survey solution, check out Alchemy.

Top Features:

With Alchemer, the software has a lot more powerful capabilities that enterprises need. Includes workflows, communication, multi-channel forms and more.
You'll be able to get deep insights into your audience and analytics, through responses and integrations.
You can communicate to your audiences through video, sms, email and even audio.
Enterprise
Workflows
API
Pricing: 
There's a few pricing options available. Visit the pricing page to find out more.
Web/App
Paid
$-$$$
Favourite

Wufoo

About: 
Wufoo, which is owned by SurveyMonkey, let's you build unique form experiences.

Top Features:

Build forms for whatever the goal, using the theme designer and form builder. Add your own brand flavour through fonts, colours and more.
You can do lots with forms, such as collect payments, get responders to upload files, add conditional logic as well as recieve real-time notifications based on responses.
There are also lots of integrations available, especially when using Zapier. Additionally, there are lots of templates available to help you kickstart your next form.
Forms
Payments
no code
Pricing: 
There's a free version available. Pricing begins at $19 per month, and increases based on what features you need.
Web/App
Freemium
$-$$$
Favourite

Survey Planet

About: 
A great solution for those looking for a generous free survey tool is Survey Planet.

Top Features:

Survey Planet has a lot of the top features other platforms have. You can create unlimited surveys, questions and even recieve unlimited responses.
However, there are limitations when it comes to just using the freemium version. The paid plan gives you features including custom branding, the ability to export results, conditional logic and branching, custom formatting and more.
They've got an examples section which you should check out to see what's possible.
Custom branding
Export
custom formatting
Pricing: 
As mentioned, there's a free plan that's good value. The pro version which unlocks more great features, is just $20 per month, or $180 annually.
Web/App
Freemium
$-$$
Favourite

So Go Survey

About: 
Another survey platform solution for enterprises is So Go Survey. There are also individuals plans available too.

Top Features:

There's a few solutions as part of the platform, including surveys, assessment tools, employee experience, customer experience and SoGoConnect.
A key components of the software are predictive analytics, integrations, design as well as support.
The platform is used by some of the largest organisations globally.
Form builder
Analytics
Ticketing
Pricing: 
Pricing for individuals starts at $25 per month, with pro, premium and enterprise plans available. Business plans are available for enterprises, which you will need to enquire.
Web/App
Paid
$-$$$$
Favourite

Google Forms

About: 
Who hasn't used Google Forms? Still one of my favourite free tools which you can use to create surveys and forms.

Top Features:

One of my favourite features is the fact Google Sheets integrates with forms. Super useful to quickly get access to responses, have them saved in sheets for you to analyse.
Creating forms is super easy, and it's just as easy to share them with your audience via shared links.
See responses come through, as well as view automatic summarises through charts and bar graphs.
Easy setup
sheets export
Pricing: 
It's free to use. Otherwise for a few more features and storage, you will need to purchase the standard business plans, which costs $12 per month, per user.
Web/App
Freemium
$-$$
Favourite

Survey Nuts

About: 
A great option for building surveys which is used by 100k+ customers (with some very notable brands), is Survey Nuts.

Top Features:

The platform has a really nice designer to create awesome looking surveys your responders will be engaged with.
You can create surveys and polls such as pictures polls, text, interactive and more. You can also use it as a quiz-building tool using conditional logic and branching.
Easily share your surveys and polls with anyone. Get detailed analytics and reporting of responses you recieved.
Reporting
Analytics
Sharing
Pricing: 
There's a free version. For more features and responses, you will need to upgrade. View the pricing based on your local currency.
Web/App
Freemium
$-$$
Favourite

Survey Hero

About: 
Survey Hero has been around for years. In fact it was founded in 2017, used by over 3 million people.

Top Features:

In the editor when creating forms and surveys, it's super easy thanks to drag-and-drop functionality. All forms arte automatically optimised for mobile and desktop.
With the paid plans, you can add videos, images and more to bring your surveys to life.
Collect responses and analyse results with ease. You can even share results online from within the platform.
White label
Multi-languages
Themes
Pricing: 
Plans start from $25 per month for the professional plan. There are also business and enterprise plans available for individuals. There are also team plans available if you're going to have multiple users.
Web/App
Freemium
$-$$$
Favourite

Questionpro

About: 
More than just a survey platform, Questionpro offers a full suite of products and features for your customer research and employee experience needs.

Top Features:

Build and create beautiful surveys your customers and employees will love engaging with. Incorporate conditional logic and branching for cutomised question experiences.
Questionpro is made for enterprises, with integrations for analytics, CRM's, data visualisation and more. There's also a big focus on enhanced security.
For those wanting to dive deeper into insights and responses, you can with a suite of advanced analytics capaibilities. Make sure to also check out their CX and Workforce sections on their website to explore what else is possible for your organisation.
Enterprise
CX
great UI
Pricing: 
There's a few plans available - Survey, Research Suite, CX and Workforce. Visit pricing and details about each of the plans on the website.
Web/App
Freemium
$-$$$$
Favourite

Responster

About: 
If you want to build surveys fast and see results in real-time, then you need to check out Responster.

Top Features:

The platform has a drag-and-drop survey builder to help you create surveys fast. Add your own branding and customise to a look you're happy with.
It's simple and easy to share your surveys. When responders interact and fill out your surveys, you will be able to see data in real-time.
Like with other survey tools, you can add integrations to bolster your survey workflows, embed functionality, export options and more.
Real-time insights
Easy setup
cross-platform
Pricing: 
There's a free plan so you can kickstart with the tool right away. Then there's a "Plus" plan which costs $19 per month, per user.
Web/App
Freemium
$-$$
Favourite

Crowdsignal

About: 
A really nice tool that I've tried out recently is Crowdsignal, which is actually created and founded by the team behind Wordpress - Automattic.

Top Features:

These guys have really nailed the simplicity of creating surveys. They've done a great job with the UX and drag-and-drop interface for building surveys and polls.
Design according to your brand guidelines with great customisation options, and easily share your surveys when they're ready to go.
I really love the look and layout of their analytics. You can export analytics and survey results. There's also multi-language options available.
great UX
Export
Interactive
Pricing: 
There's a free version of Crowdsignal, so you can start using surveys and polls right away. Then plans start from $25 per month, billed monthly. Cheaper per month if you decide you want annual billing. There's also team and business plans available.
Web/App
Freemium
$-$$$
Favourite

Limesurvey

About: 
A good solution on the market for anyone whether entrepreneurs, marketers, UX researchers, students or whoeever, Limesurvey is certainly worth considering.

Top Features:

The platform is really simple to use. You can embed surveys on your website and even have your own custom domain.
Add your own custom design/branding to your surveys and polls. There are template questions you can choose from to speed up ideas and layouts.
If you're wanting to create surveys for customer research, there are some extra features including scripts, conditions and logic, and more. There is also language support available.
User Research
Fast building
Conditions/logic
Pricing: 
There's a free version that allows for up to 25 responses per month with a list of great features. For more responses and to unlock other features, plans begin at €31 per month.
Web/App
Freemium
$-$$$
Favourite

Usabilla

About: 
Another platform powered by SurveyMoney is Usabilla, a platform focused on customer feedback for software businesses.

Top Features:

Whether you run a website or app, Usabilla provides the tools and solutions to collect quantitative and qualitative customer feedback with ease.
A powerful feature, which I haven't seen really any other tools can do, is allow customers to visually pick in just clicks issues they may be facing on the site. You the recieve instant feedback and alerts of where issues or confusion may be happening.
You can setup smart targeting, so you can collect data on pages that matter by segments of audiences you care about most. Setup up NPS surveys and see all analytics feed into a nicely designed dashboard.
NPS
cross-platform
Segmentation
Pricing: 
You need to request a demo to find out pricing.
Web/App
Demo
$-$$$$
Favourite

Formsite

About: 
An awesome tool to create great looking forms and surveys is Formsite.

Top Features:

This platform has done a great job with building really good looking forms. Easily embed, build multi-page forms, collect payments and more.
Create conditional logic, as well as calculate scores based on responses and answers, meaning you can build smart forms and even quiz-like experiences.
Lots of core integrations available with some of your favourite tools to help you improve your workflow, as well as great analytics. Of course, you can export your results for further analysis.
Workflows
Integrations
Conditions/logic
Pricing: 
Pricing begins at $24.95 per month, with 4 other plans you can upgrade too for more responses, forms and other features.
Web/App
Paid
$-$$$$
Favourite

Mightyforms

About: 
A form and survey builder used by the likes of Shopify, Stripe and other top tech companies is Mightyforms.

Top Features:

This is a really nice form builder, slick UX and the quality of forms you can create is awesome.
Build forms with logic, calculations, sync updates to your CRM, and recieve real-time notifications via SMS/email and analytics of your customer responses and submissions.
They have a great suggestions feature, highlighting where there are drop-offs, ways you can optimise your forms for more conversions and more. There are also templates available to build forms fast.
Payments/Subscriptions
Recapture leads
Real-time insights
Pricing: 
There's a free trial available, then plans start from $19 per month. Pro, Business anc Custom plans available.
Web/App
Paid
$-$$$
Favourite

Ninjaforms

About: 
If you use Wordpress as your CMS, then you're going to love Ninjaforms.

Top Features:

With over 30mil+ downloads, Ninjaforms is a user friendly, drag-and-drop form builder that can help you create forms in lighting quick time.
You can create forms that collect payments so you can sell products, let users upload files, and build advanced features without the need of a tech genius.
Like many of the other tools, there are plenty of integrations to help improve your workflows.
Drag/Drop
Beginner friendly
Wordpress
Pricing: 
There's a few plans available which are all billed annually. Plans begin at $49 per year. There's also an "A La Carte" option which begins at $29 per year, where you can select which features you want.
Web/App
Paid
$-$$
Favourite

Formstack

About: 
A really nice platform focused on improving workflows and automation of forms is Formstack.

Top Features:

Formstack has an easy-to-use, drag-and-drop builder where you can build beautiful looking forms in minutes. Add conditional logic so you can focus on good form experiences for customers, and collect the right data you need.
There are plenty of templates available for documents, as well as integrations to power workflows.
It's also a platform you can you for sending documents and have them electronically signed, via email and SMS.
Forms
Documents
Automation
Pricing: 
There's a few plans available based on which products you're interested in. For the forms product, pricing begins at $59 per month.
Web/App
Paid
$-$$$
Favourite

Gravity Forms

About: 
Another classic product that all Wordpress users would know and have probably used before or currently using, is Gravity Forms

Top Features:

Form creation is a delightful experience when using Gravity Forms. Collect emails, customer info, payments and so much more. Get forms on brand and build them fast with the visual editor.
Users can upload files through forms, you can create multi-page forms, and automate the entire experience using a combination of in-platform features and integrations.
They've got a template library available to help you get started fast building forms.
Automation
Wordpress
Customised forms
Pricing: 
Pricing begins with the basic plan at $59 per year. There's also Pro and Elite plans available.
Web/App
Paid
$-$$$
Favourite

Blocksurvey

About: 
A new survey and feedback platform I've only just come across recently is Blocksurvey, which has a big emphasis on privacy.

Top Features:

A big USP of using this platform is around the fact you own your data, and that respondents also have their data secured. They achieve this by placing no ad trackers, or external 3rd party scripts. On top of that, they use encryption for storage which you can access anytime.
This in particular is a great solution for Crypto startups and mental health startups where privacy and encryption is paramount.
They also have a cool feature which lets to create questions thanks to the power of AI. You can also embed, add your own custom domain, accepts payments, and much more.
Privacy
Secure
No Trackers
Pricing: 
You can sign up and test out the product, with then pricing starting from $15 p/m for up to 1,000 responses.
Web/App
Paid
$-$$
No results found.
Updated on:
May 22, 2022
Note: Pricing, plans, and homepage images change overtime. Pricing recorded as of 3rd April, 2022. If you see any changes required, please let me know. If you suggest any tools to add, get in touch. 😊

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⚡ Frequently Asked Questions ⚡

What are the best form building tools recommended by a growth marketer?
Let's be honest, there are probably too many form building tools out there. Yes, more options are great, but majority of them have similar features. I'm glad I'm not in the 'forms' market (haha). Yet, the best form tools in my eyes are those who provide advanced design customisation options, API access, conditional logic, automation workflows, and just a good UX (and fun to use). My favourite 5 form building tools I recommend are; Jotform, Paperform, Typeform, Mightyforms, and Ninjaforms.
Which are the most user-friendly survey tools for respondents?
Most survey building platforms I've mentioned in this article I think do a good job at this. A particular favourite tool of mine which provides 'focus' for respondents is Typeform. With users not able to skip steps of a survey (unless you provide the option), ensures they focus on one question at a time. From my experience, any longer surveys I see I get turned off by. The UX of Typeform disguises this well for users. Of course, you can create similar experiences with other tools such as SurveyMonkey and Google Forms.
Which tools can you use to do free surveys?
Most of the tools mentioned has a free-tier option, perfect for testing out. However, Google Forms is the best free survey tool which does a good job. One feature I do love is the native integration with Google Sheets, perfect for reporting, exporting, and more.
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