What are the best CRO tools?
There are lots of CRO tools available and I've shared some of my top tools I've used in the past in this article whether it be for video recordings, heatmapping, funnel journeys and more. For me though, these are the tools that personally stand out to me that I can always rely on for conversion rate optimisation across clients and my own projects: Hotjar, Use Proof, User Testing, Google Pagespeed Insights, FOMO, and Google Analytics.
Are CRO tools worth paying money for?
Hands down, yes. The amount of insights and analysis you can receive from looking at how your users/customers go through your website or application is paramount for better optimisations. Not only just optimising, but also what features to priortise across your teams for your product.
What are the cheapest or most valuable conversion rate optimization tools you recommend?
If you're on a budget, for me personally, one CRO tool I absolutely need as the bare minimum for any project, as well as recommend to any client or startup I advise, is Hotjar. Hotjar's video session recording and heat mapping features are incredibly valuable. Not to mention, Hotjar has a free plan which gives you up to 35 daily recorded sessions. Really awesome for any new SaaS or eCommerce business just starting. The paid plans are well worth it for growing startups. Other valuable CRO tools which are actually free that I regularly use are Google Optimize and Google Pagespeed Insights. Certainly look more into both if you aren't currently using.