What are the best referral marketing software tools?
There are a good number of robust solutions for referral marketing software, and I've mentioned some of the best on the market available in this article. My top 5 recommendations that I've had great success with are; Viral Loops, Gather App, Referral Hero, Growsurf and Referral Rock.
What are the key features to look for in referral marketing software?
From reading the top features I've mentioned, as well as exploring each of the tools separately, you will see common core features that you need as a minimum to successfully run referral programs for your startup. The common features you absolutely need to run these programs are; easy, custom embed and white-labelling. End-to-end tracking - no matter what campaign you want to run. Campaigns are easy to setup. Good analytics, integrations, anti-fraud payments, automated rewards, and as a bonus - templates (certainly good to consider if you haven't ran any referral campaigns before).
Which referral program software has the best templates from top startups?
The best platform that has amazing templates is Viral Loops. They have templates with the exact mechanics used by some of the best referral marketing programs on the planet, including; Morning Brew (famous for newsletter referrals), Dropbox and Mailchimp. They also have templates for; pre-launch, refer-a-friend, milestone programs, altruistic, referral programs, leaderboards, and many more.