What are the best Product Analytics tools?
I've used product analytics tools for a few years now as a growth marketer, and there are a select few I always choose or recommend to startups I help with consulting/advisory, or any startup friends looking for advice. You can see my reasons in this article for the platforms I've mentioned. If I had to select my top 3, they are Segment, Amplitude and Mixpanel. Like with any analytics platform, it comes down to solid event tracking. Always plan before setting up. Go basic and set up the foundational tracking you absolutely need, before doing more complex tracking.
Who uses product analytics tools?
I'm a growth marketer and use these tools pretty much daily. Various roles within a startup would vary with usage depending on their key skills and what they need to do for the company. For those who would normally use product analytics tools often, they are product managers, developers, data scientists, analysts, UX designers and growth marketers.
Are there any free product analytics platform?
All the tools I've mentioned actually have a free-tier (freemium) option, which is really beneficial if you're testing out a new tool or just starting out. However, with all of these platforms being feature-rich, none of them stay free forever. Most have generous free-tier options, normally tracked by the amount of visitors or events you setup, then you'll have to pay. My recommendation I do say for any new startup is to signup and set up a few tools, and then decide which one you prefer once you scale.