Best SaaS Marketing Resources 😍

This is my curation of some the best SaaS resources to help you learn from some of the best & inspire you along your journey for growth. 😍
by Dan Siepen
Welcome to my collection of favourite SaaS Marketing resources. As you will see below, I have curated resources from podcasts, top marketers, case studies, books, amazing podcasts, videos & more 🙂

I will be adding more content to this resource over time. Anything you recommend? Let me know. Enjoy 🙂

Huge Resource Library👇

Favourite Tools for Marketing

Have shared some of my favourite tools & platforms for growth & marketing. I also share over 75+ tools which you can also find the link below :)

Favourite Marketers + Growth Hackers

There are lots of amazing marketers & experienced startup people I follow and always enjoy learning from their content or tweets. Check them out (more added soon).

Best SaaS Marketing + Growth Case Studies

There are plenty of case studies on some of the top startups around the world, but where are all the really high quality articles? I've curated a good list of them.

Favourite Epic Guides/Articles

I've come across some awesome articles on growth + startups and have included some epic pieces worth reading.

Fav SaaS Growth & Marketing Podcasts

There's a lot of podcasts launching left, right and centre but have curated some of the best I personally like.

Favourite Growth Marketing Newsletters

Similar to podcasts, there are a lot of newsletters which have launched recently. Here's some I'm loving.

Favourite Blogs

Some of the blogs I've mentioned are some that inspired me to get into the world of startups. Amazing content :)

Favourite Books

I've included 6 books I've read + have enjoyed. I'll be adding more as I go reading them or are on my list.

Favourite Videos

I love watching videos on startup topics, particularly around growth & marketing. Included some I like.

BONUS: Other Resources you should check out

✅ 13+ Growth Marketing Checklists (more being added soon) 😍⚡

Check out my checklists across a variety of different marketing channels. Got some awesome feedback from 100's around the world :)

⚡ Check out the checklists

⚡ 33+ detailed list of top No Code tools you need to check out 🧰💪

I wrote over 6000 words on No Code tools I really like that have helped me build various side projects + tools I use to build processes/automations with marketing day to day.

⚡ Read my analysis of No Code Tools

😊 I've got 75+ more tools I recommend to check out
👉 Best Startups Marketing Tools 😊🔥

Favourite Marketers & Growth Hackers

💬 More Amazing Marketers being added soon. So many good people I follow. Most links go straight to their Twitter profiles.

Any others you recommend I need to add? Let me know 😊🔥
Sean Ellis

You can't go past the amazing Sean Ellis. I'm lucky enough to know Sean personally and always impressed with any new article he produces or whenever we speak. Definitely follow him if you aren't.

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Ross Simmonds

Ross I only came across in the past few months and I am now a massive fan. His content on Foundation + his Twitter is awesome. I've been referring his content to other startup marketers and they agree.

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Talia Wolf

Talia is one of the best when it comes to CRO. She has produced some amazing content on GetUplift and enjoy her tweets. If you're looking for CRO specific growth marketers, then I highly recommend Talia.

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Benji Hyam

Big fan of Benji's work and content over at Grow & Convert. If there's one person to listen to about content marketing and ensuring you measure + produce content for an ROI, then definitely follow Benji.

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Karola
Karlson

Karola was the former Head of Global Marketing @ Bolt and has an amazing blog on her site that dives into Facebook + other paid channels in detail. Really amazing content.

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Sujan Patel

There's a good chance you have heard of Sujan Patel. I'm lucky enough to know Sujan personally and not only is he a great guy, but also super knowledgeable. I always enjoy reading his content & following his ventures.

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Brian Balfour

Brian is one of the best when it comes to startups and growth. Brian's blog and his incredible work + content at Reforge is second to none. His content I'd have to say is my personal favourite for SaaS Growth.

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Andrew Chen

Another Silicon Valley giant in the growth world is Andrew Chen. Similar to Brian in terms of skillset and background, he shares incredible content on startups/growth through his essays + tweets.

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Sarah Bird

I saw Sarah Bird speak at Startcon here in Australia and was impressed when she spoke. In addition with her leading Moz, she is certainly one of the top marketers in the marketing/SEO world.

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Jeff Chang

Jeff, similar to Ross above, is only someone I started following in the past few months. He runs "Growth Engineering Blog" and has written some of the best content I have read on SaaS + Growth. Highly recommend him on twitter too.

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Guillaume Cabane

Guillaume hands down deserves to be in the Top 5 Growth Marketers in the world. Incredibly smart & nice (have met him a couple of times), his talks on growth are amazing and worth watching.

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Joanna Lord

Joanna is the CMO of Skyscanner and the former CMO of Classpass. I follow Joanna on LinkedIn and always enjoy the content she shares + posts she engages with. her personal website also has some great content worth reading.

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Julian Shapiro

Julian hands down has the best Twitter profile for growth marketers for me personally. He has also has an incredible website filled with "Handbooks of Knowledge". Highly recommend reading the Growth Marketing Handbook + also subscribing to this email newsletter.

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Hiten Shah

Hiten has a stellar background in SaaS + startups co-founding amazing companies including Usefyi, CrazyEgg + Kissmetrics. Also an advisor to multiple startup companies. Always shares great content through his newsletter (Product Habits) + Twitter feed.

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Lenny Rachitsky

Lenny's content + newsletter is next-level. Some of the value he produces just even in his free Substack newsletter is gold. He has one of the best Twitter accounts to follow as he shares really great value + insights with his followers + community.

Visit Profile

😊 There are many other amazing marketers. I've got some more in a list below
👉 Coming Soon 😊🔥

Best SaaS Growth Case Studies

👉 A few of the best SaaS Case studies I have come across (there's more below through a link) 😊🔥

Canva

There's quite a few case studies out there on Canva, but hands down this is the best out of the lot. Very detailed breakdown of some of the key strategies used for their incredible growth.

SEMRush

Unlike Canva, from what I can find, there's not many SEMRush detailed articles out there on how they achieved growth. I have to say this article is awesome in terms of the detail.

Hubspot

Sumo is quite well-known in the SaaS/Growth Marketing world for producing long-form, high-quality content. This article certainly doesn't disappoint. One of the best on Hubspot's growth.

😊 Want to explore more SaaS Case Studies? Check out this article
👉 High Quality SaaS Case Studies 😊🔥

Favourite SaaS Marketing Resources, Guides + Articles

👉 More top articles & guides will be added overtime. I have a good list of other guide, articles & resources I really like which you can check out in an extra bonus link below 😊🔥

SaaS Metrics
2.0

This is one of the best, incredibly detailed posts/articles you will read on SaaS Metrics.

This article not only shares great detail on metrics, cashflow, churn, P&L + much more, the visualisation + graphics make it a guide you will have bookmarked.

User
Onboard

This resource is a bit different in terms of structure of a guide, which is much more engaging.

Useronboard.com is a site that does "UX Teardowns" of some of the best SaaS applications. Lots of great learnings from the best apps on the planet.

App Growth
Lab

If you're growing a mobile app and looking for growth ideas then you'll love this resource by App Growth Labs.

It includes contributions by top marketers from the likes of Buffer, Google, Chartboost + more. Over 55 lessons and the content is really good.

Product Marketing Inspiration

Chameleon has done an amazing job at curating the best product marketing examples from some of the best products in the world

The UX of this guide + gallery really makes it easy to understand the success + why top products do UX to drive user actions.

Really Good
UX

Really Good UX is one of my favourite blogs & resources on the web. Always incredible insights + great newsletter.

You can see detailed breakdowns across various categories such as NPS, Upsells, Product Tours, Onboarding + more. Each article is awesome!

Really Good
Emails

There is no better resource on the internet for email marketing or inspiration side from Really Good Emails.

It has a gigantic library of emails to seek inspiration from, as well as an analysis per email. Valuable for any founder of marketer doing emails.

Favourite SaaS Podcasts

👉 Suggest a good podcast to add? Let me know. I've got some more in a list in a link below 😊🔥

SaaS Growth
Stacking

I'm a big fan of Dan Martell and always shares great insights in the world of SaaS.

The best thing I like about this podcast is that it typically averages for about 9-10 minutes. Straight to the point and lots of value always. Highly recommend.

SaaStr
Podcast

Another major figure in the SaaS world + love their content is Jason Lemkin (Founder of SaaStr)

With over 390 episodes recorded (as I write this), each episode is full of amazing value with big named guests who are interviewed on the podcast.

The Top

I'm not to sure how Nathan Latka keeps up the cadence of daily episodes of his podcast "The Top".

Nathan has been someone I've only followed within the past year and have to say super impressed with his content on this podcast + all his other channels.

The Startup
Chat

This podcast done strated by top SaaS entrepreneurs Hiten Shah and Steli Efti always contains awesome insights.

The episodes are typically hosted bi-weekly and shares really useful content + tips over approx. 20 minute episodes on what you should focus on when building your startup.

The SaaS
Podcast

Every Monday, Omer Khan hosts the "SaaS Podcast" which reviews + shares the latest trends in the Saas + entrepreneurship world.

He interviews some of the very best in the industry + shares the practical steps across various topics from growth strategies, operations, industry-specific trends + much more.

This Week in Startups

Jason Calacanis (+ other expert guests) hosts one of the top podcasts in the startup world which has interviewed incredible startup guests.

I can't keep up with each of the podcasts daily, but whenever I tune into an episode with a founder I want to listen to, I'm never disappointed. Seriously good content!

😊 Love podcasts? I've got some extra to check out.
👉 More amazing podcasts 😊🔥

Favourite SaaS Marketing Newsletters

👉 There are lots of fantastic marketing newsletters. Here are some of mine below. If you've got a suggestion, let me know as keen to hear 😊🔥

Marketing
Examples

Hands down Marketing Examples is one of the fastest growing + best Newsletters/Blogs on everything growth + marketing.

Founded by Harry Dry (awesome person to chat with), always share incredible, high-value analysis + examples of the best marketing tactics used by startups and high-growth companies.

Product
Habits

Product Habits, founded by Hiten Shah (Co-founder of FIY, Crazy Egg + Kissmetrics), is a brilliant blog + newsletter on all things product & growth.

On average every week, the newsletter shares content on how to improve + create better products more efficiently, and content on marketing, growth, resources + much more.

CXL
Newsletter

CXL has one of the best blogs on everything growth marketing which always contains incredible value for marketers & founders from beginners to advanced.

On average per week, CXL shares their newsletter which includes updates from the blog, growth tips, resources, latest workshops + much more from their community.

Ahrefs Blog
Newsletter

Aherfs is a content machine when it comes to sharing high-valued SEO & Content Marketing articles & videos.

I've been loving the amount of emails I've been getting from them lately, especially their weekly digests by Joshua Hardwick (Head of Content). One of the best blogs + newsletters to subscribe.

TLDR Marketing Daily Newsletter

I've been seriously impressed by TLDR; Marketing newsletters created by a fellow Aussie Marketer & SEO gun Sajio George.

Each day you get a summary digest of the top marketing news across various marketing channels. I alway stay up to date with news + changes. Highly recommend!

The Daily
Carnage

This is another favourite daily newsletter which keeps me across awesome marketing content such as growth tactics, new tools + other resources.

I'm a big fan of the structure of the newsletter digest and the quality is always high. Definitely recommend for any marketer or startup founder to subscribe.

😊 Who doesn't love a good newsletter? I've got a list of more I like.
👉 10+ more amazing newsletters 😊🔥

Favourite SaaS Marketing Blogs

👉 Some of my favourite SaaS Marketing blogs. More will be added overtime. 😊🔥

Sixteen Ventures

Lincoln Murphy's blog called "Sixteen Ventures" is one of my personal favourites that is consistently high quality with over 50k subscribers.

You just need to take a look at his "library of awesomeness" to find so many amazing articles you should read. You can discover in-depth guides on customer success, growth + much more.

Tomasz Tunguz

Tomasz is a VC at Redpoint Ventures and his blog is a goldmine. He covers a lot of topics from engineering, venture capital, growth + more.

If you're looking for quality resources on SaaS startup growth, covering important considerations when growing, then definitely read + subscribe to the blog. You won't regret it.

The Angel
VC

Christoph Janz is a Partner at Point Nine Capital which has investments in the likes of Brightback, Loom + others.

With over 20 years of experience combined with growing + investing in high-growth startups, he definitely knows a thing or two when it comes to growth. His content is simply brilliant.

Grow &
Convert

I mentioned Benji Hyam (Co-founder) earlier in this resource who shares awesome content about SaaS, SEO & Content Marketing.

The Grow & Convert blog is one of the best when it comes to covering SEO + Content Marketing for SaaS with a focus on generating ROI from content. Lots of great case studies + in-depth guides to read.

Backlinko

You would be living under a rock if you're in the marketing + startup would and never heard of Backlinko. If you haven't, check this blog out.

When it comes to SEO + Content and wanting actionable strategies + tactics to implement, Backlinko has it all. Just look at the amount of comments per articles and you'll see why.

The Review by First Round

The review produces amazing content across various categories when it comes to growing successfully startups & companies.

You will discover high quality content across categories such as management, people & culture, design, product, PR & marketing + much more. There are always some golden nuggets.

Detailed SEO

Honestly... Detailed.com has to be the top advanced SEO blog that all marketers & founders should read + subscribe for SEO growth.

It doesn't matter what your skill-level is as a marketer, you will get a ton of value out of these incredible in-depth guides whether it be advanced link building, profitable niches, etc.

OkDork

I've been a long time, big fan of Noah Kagan's content across OkDork and of course Sumo. Always high quality in-depth guides.

His posts on Intercom, Mint.com & his own breakdown, analysis + process of his own projects Sumo + Appsumo are highly recommended read. So much value & takeaways to implement.

Reforge Blog

Reforge in my eyes is definitely one of the leaders when it comes to understanding how growth works + what the top startups adopt for growth.

If you're a growth marketer and work for startups, this is hands down a blog you need to subscribe too. "How to calculate Word of Mouth Viral Coefficient" is easily one of my favs!

😊 I've read a lot of blogs & got some recommendations you may like.
👉 Check out these amazing SaaS blogs 😊🔥

Favourite SaaS Marketing & Growth Books + eBooks

👉 More books will be added below soon. Any you suggest I should read? I'd love to know 😊🔥

Traction

Really good book by entrepreneurs Gabriel Weinberg & Justin Mares who share various strategies that startups can use to achieve strong, sustainable growth.

My personal rating: 9/10

Link to book

Hooked

This is a another personal favourite of mine authored by Nir Eyal (with Ryan Hoover) which covers how we get 'hooked' to product through the "Hook Model". Great read!

My personal rating: 9/10

Link to book

The Hard Thing About Hard Things

A great read for those who are founders or aspiring to start their own startups. Authored by Ben Horowitz, cofounder of Andreessen Horowitz, he shares a lot of his learning of running a business. Highly recommend.

My personal rating: 8/10

Link to book

Zero to One

If you're in startups there's a good chance you've read this book by Peter Thiel. Great book about how to think in regards to innovation and the future, and how we can achieve progress in any industry or areas of business. Good examples + breakdowns overall.

My personal rating: 8/10

Link to book

Hacking Growth

Hacking Growth by Sean Ellis & Morgan Brown is an awesome book for growth marketers & founders. It goes into detail about how the top startups started from humble beginnings into unicorns. One of my favourites!

My personal rating: 9/10

Link to book

Contagious

Contagious is written by Jonah Berger who's a Wharton marketing professor. This book goes into detail, backed up with groundbreaking research, into why things go viral or get shared. Good techniques shared!

My personal rating: 8/10

Link to book

😊 I've selected some really good books worth reading.
👉 Soon to be released 😊🔥

Favourite SaaS Marketing Videos, Growth Talks + Channels

👉 This section is a work in progress 🔨 - More videos will be added soon + even overtime as I update this resource 😊
😊 Enjoy videos? Then I've curated some videos & channels worth watching.
👉 Yes! Take me to more videos & channels 😊🔥

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