💬 'Exit intent' initiatives, like popups (which many of us have experienced), is certainly nothing new - and I'm sure as many of you know and have also experienced, they can be quite annoying (especially when poorly setup or having them 'insanely' triggered/served when you or someone lands on the site).
This sort of CX sucks for website visitors - however, popups triggered by exit intent are really effective when 'done right', with benefits like:
Needless to say, there are also a range of other benefits like data collection, customer analysis, and a good UX - these are just some motivating starter points.
There are numerous tactics/strategies that you may have tested, thinking about, or perhaps reading online about, but for me personally, these below have been staples in terms of key areas for experimenting to improve results for sales/optins.
Ensure you're setting up specific cohorts/segments based on how they interact with your site/store, including whether they've bought products before, never bought, been to the sites numerous times and not converted, cart abandonment, and much more.
I recommend using the Shopify customer base and segmentation features to see behaviours of users. Make sure to the cohorts down and see the trends of stats/conversions from these segmented audiences over time. Develop messaging that make sense based on the cohorts, and that the triggers make sense as part of the CX journey that the customer is on.
Most of the apps (that make your life a lot easier compared to doing it custom) give you behaviour-trigger options like "new vs returning", geo-location, specific pages visited, time on site, and a lot more.
You gotta make sure that deals are attractive enough in the first place, and make sense based on where people sit within the journey of interacting with your business (never bought vs bought a few times are two very different offers), and other behavioural factors that overlayIt's worth testing different offer types such as free shipping, discount thresholds, BOGO, shipping thresholds, and many more.
Utilising apps makes life a lot easier and well-worth the opportunity cost when it comes to leveraging advanced segmentation capabilities to help with conversions. Most apps are pretty cost-effective, and you can see the ROI fairly quickly event just after a few days/weeks (depending on your traffic/volume).
In terms of apps I recommend, check out Pop-tin, PopupSmart and Wheelify.
Alongside the above recommendation of Wheelify, there are awesome apps available just like this that can provide "game-like" experiences for opting in users. Sometimes they can be annoying, especially if they pop-up often, but there are effective for specific campaigns you want to run that I've found from experience, so it's certainly worth testing them out.
Urgency and FOMO works especially when it comes to deals/offers and highlighting savings/limited time-messaging - and why's that? Because every one loves a good offer. Massively helps with conv. rates. Awesome to combine offers/deals that are triggered when audiences meet certain segment criteria you set.
In conjunction with the above in regards to FOMO/urgency, countdown timers for special offers work a treat. Have had great success conv. rate wise with them for exit intents.
Another test I did not long ago and have implemented this tactic in is 1-click upsell experiences, which work really well on mobile. Just simply have the CTA of "add to cart" for a great offer, and the seamless experience of them clicking it and being added to cart works really well. Better yet depending where it's served and who the end audience is, you can always send them straight to checkout.
When it comes to design of exit-intent pop-ups, it has to be really compelling to the eye against the rest of your site, including the likes of contrasting colours, price slashes/deal headlines that stand out, and good images of the products.
The good thing is that the design customisation options of the pop-up tools are really good - it's just about making sure to develop good graphics for the specific products that render well on the pop-up (on desktop and mobile).
This goes without saying, but you've got to be testing often until you are satisfied with the conversion rates of the segmented audiences you've setup. I recommend listing down what you expect to convert from various segments for the various triggers, and test various offers, colours, designs, and FOMO-based messaging to get more people across the line - then of course, compare results over time and optimise.
