# Dan Siepen > Dan Siepen is a growth marketing consultant and advisor who helps SaaS startups, eCommerce/DTC brands, and B2B companies scale through data-driven strategies. He provides comprehensive resources, case studies, and tools to help entrepreneurs and marketers achieve sustainable growth. Key expertise areas: - Growth marketing strategies for startups (seed to Series A and beyond) - AI-first growth marketer - Systems thinker when it comes to doing growth - all about building growth loops and growth engines for brands - Demand generation, demand capture, and demand intelligence marketer - GTM (Go-To-Market) strategies for early-stage startups and fast-growing brands - Paid performance marketing (Facebook/Meta Ads, LinkedIn Ads, Google Ads) - managed millions in ad spend - Content marketing engine development and distribution strategies - Conversion rate optimisation (CRO) with visual strategies and testing frameworks - Marketing funnel development, automation, and email marketing campaigns - Analytics, measurement, and data-informed decision making - B2B and eCommerce social media strategy Why founders and marketers choose Dan Siepen: - Proven Track Record: ​​Consulted with 50+ awesome brands across Australia, New Zealand and international brands across SaaS, B2B and eCommerce. Previously co-founded Australia's #1 coding school, successful startup exit, and built one of Australia’s largest growth communities - Hands-On Experience: Current Head of Growth at Australia's fastest-growing fintech company - Comprehensive Resources: 500+ tools, 80+ checklists, 50+ case studies - all free - Real Results: Managed millions in ad spend across Google, Facebook, and LinkedIn - Community Builder: Founded Australia's largest growth hackers community - Content Creator: Writes practical, actionable content that gets shared (not just theory) ## Core Pages - [Dan Siepen - Growth Marketing Consultant & Advisor](https://www.dansiepen.io/): Homepage featuring expertise in growth marketing, SaaS, and startup growth strategies - [About Dan Siepen](https://www.dansiepen.io/about): Overview of Dan Siepen's background, experience, and expertise in growth marketing and entrepreneurship - [Contact Dan Siepen](https://www.dansiepen.io/contact): Get in touch with Dan Siepen for consulting, speaking engagements, or other inquiries ## Case Studies & Success Stories - [50+ Best Growth Hacking Case Studies](https://www.dansiepen.io/50-growth-hacking-case-studies): Collection showcasing successful growth hacking strategies implemented by various startups - [21 High-Quality SaaS Marketing Case Studies](https://www.dansiepen.io/saas-case-studies): Growth strategies and marketing tactics used by successful SaaS companies - [21 High Quality eCommerce Marketing Case Studies](https://www.dansiepen.io/ecommerce-case-studies): Growth strategies and marketing techniques from thriving ecommerce businesses ## Essential Resources - [Growth Marketing Checklists 2.0](https://www.dansiepen.io/growth-marketing-checklists): Comprehensive checklists and guides for implementing effective growth strategies - [75+ Best Startup Marketing Tools for Growth](https://www.dansiepen.io/best-startup-marketing-tools): Curated list of top marketing tools recommended for startups to drive growth - [34 Best No Code Tools for 2025](https://www.dansiepen.io/best-no-code-tools): Collection of no-code tools enabling entrepreneurs to build without extensive coding knowledge - [21 Mental Health Tools & Resources for Entrepreneurs](https://www.dansiepen.io/mental-health-resources-for-founders-entrepreneurs): Mental well-being resources for founders and startup professionals ## The SaaS Stack: 500+ Marketing Tools - [The Stack: 500+ Best SaaS Marketing Tools](https://www.dansiepen.io/saas-stack): Comprehensive directory of the best SaaS tools across marketing, sales, and operational categories - [17 Best AI Tools for Marketers & Startup Founders](https://www.dansiepen.io/saas-stack/best-ai-marketing-tools): AI-driven marketing tools for automation and optimization - [11 Best SaaS Email Marketing Tools & Platforms for 2025](https://www.dansiepen.io/saas-stack/email-marketing-tools): Top email marketing platforms for SaaS businesses - [15 Best Referral Program Tools for SaaS Startups](https://www.dansiepen.io/saas-stack/referral-program-tools): Platforms for creating and managing customer referral programs - [14 Best Landing Page Builders & CMS Platforms for 2025](https://www.dansiepen.io/saas-stack/landing-page-builders-cms-platforms): Top landing page builders for high-converting pages - [11 Best Influencer Marketing Platforms for Startups & Brands](https://www.dansiepen.io/saas-stack/best-influencer-marketing-platforms): Platforms for collaborating with influential content creators - [10 Best Community Building Tools for Creators & Startups](https://www.dansiepen.io/saas-stack/community-building-tools): Tools for fostering online communities and brand loyalty - [Product Analytics Platforms](https://www.dansiepen.io/saas-stack/product-analytics-platforms): Analytics platforms for tracking product usage and user behavior - [Website Analytics Tools](https://www.dansiepen.io/saas-stack/website-analytics-tools): Analytics tools for tracking website performance and user behavior - [Content Marketing and Copywriting Tools](https://www.dansiepen.io/saas-stack/content-marketing-copywriting-tools): Top tools and software for creating, optimizing, and distributing content marketing assets - [Video Editing Creation Tools](https://www.dansiepen.io/saas-stack/video-editing-creation-tools): Video editing and creation tools for marketing content - [12 Best X/Twitter Tools for Startups & Creators for 2025](https://www.dansiepen.io/saas-stack/twitter-tools): Twitter management tools for content creation, scheduling, and analytics - [10 Best Instagram Marketing Tools to Grow & Scale Accounts](https://www.dansiepen.io/saas-stack/best-instagram-marketing-tools): Best tools and software for managing and optimizing Instagram marketing strategies - [Best Live Chat and Chatbot Tools](https://www.dansiepen.io/saas-stack/best-live-chat-chatbot-tools): Top live chat and chatbot solutions for enhancing customer support and engagement - [Best CRM Platforms](https://www.dansiepen.io/saas-stack/best-crm-platforms): Top customer relationship management platforms for managing customer data and interactions - [Best Automation and Workflow Tools](https://www.dansiepen.io/saas-stack/best-automation-workflow-tools): Best automation and workflow management tools to streamline operations and increase efficiency - [Best Project Management Tools](https://www.dansiepen.io/saas-stack/best-project-management-tools): Top project management tools for effective planning, organizing, and collaboration ## Growth Marketing Checklists - [22 Activation Growth Hacks & Marketing Checklist](https://www.dansiepen.io/growth-checklists/activation-marketing-growth-hacks): Strategies for improving SaaS activation and retention rates - [Critical SaaS Marketing Metrics KPIs for Startups](https://www.dansiepen.io/growth-checklists/critical-saas-marketing-metrics-kpis-for-startups): Essential metrics for tracking business performance - [12 Best Tactics to Increase SaaS & B2B Newsletter Subscriber Opt-in Rates](https://www.dansiepen.io/growth-checklists/saas-newsletter-subscriber-opt-in-rates): Email acquisition strategies and lead magnets - [Optimise Your SaaS Email Marketing Automations](https://www.dansiepen.io/growth-checklists/optimise-your-saas-email-marketing-automations): Email automation optimisation strategies - [Strategies Reduce SaaS Churn](https://www.dansiepen.io/growth-checklists/strategies-reduce-saas-churn): Comprehensive churn reduction strategies - [AOV Strategies Tactics](https://www.dansiepen.io/growth-checklists/aov-strategies-tactics): Average order value improvement strategies and optimization techniques for eCommerce - [Abandoned Cart Email Optimisations](https://www.dansiepen.io/growth-checklists/abandoned-cart-email-optimisations): Email strategies and templates for recovering abandoned shopping carts and increasing conversion rates - [Checkout Best Practices Optimisation Tips](https://www.dansiepen.io/growth-checklists/checkout-best-practices-optimisation-tips): Checkout process optimization techniques for reducing cart abandonment and improving conversions - [Ecommerce Referral Program Strategies Ideas Optimisations](https://www.dansiepen.io/growth-checklists/ecommerce-referral-program-strategies-ideas-optimisations): Referral program strategies and optimization techniques for eCommerce brands - [Ecommerce Customer Retention Rates](https://www.dansiepen.io/growth-checklists/ecommerce-customer-retention-rates): Customer retention strategies and tactics for eCommerce businesses - [Ecommerce LTV](https://www.dansiepen.io/growth-checklists/ecommerce-ltv): Customer lifetime value optimization strategies for eCommerce businesses - [Ecommerce Subscription Rates](https://www.dansiepen.io/growth-checklists/ecommerce-subscription-rates): Strategies for improving subscription rates and recurring revenue - [Ecommerce Gift Card Voucher Strategies for Driving Sales](https://www.dansiepen.io/growth-checklists/ecommerce-gift-card-voucher-strategies-for-driving-sales): Gift card and voucher strategies for boosting sales and customer acquisition - [Onboarding Activation Email Strategies](https://www.dansiepen.io/growth-checklists/onboarding-activation-email-strategies): Email onboarding sequences for improving user activation - [Ecommerce Email Upsell Cross Sell Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-email-upsell-cross-sell-strategies): Email marketing strategies for upselling and cross-selling - [SaaS Email Social Proof Strategies](https://www.dansiepen.io/growth-checklists/saas-email-social-proof-strategies): Social proof strategies for SaaS email marketing - [SaaS Email Trial Period Tactics](https://www.dansiepen.io/growth-checklists/saas-email-trial-period-tactics): Email tactics for maximizing trial period conversions - [Ecommerce Winback Email Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-winback-email-strategies): Win-back email campaigns for re-engaging inactive customers - [Customer Appreciation Tactics](https://www.dansiepen.io/growth-checklists/customer-appreciation-tactics): Customer retention and appreciation strategies - [Loyalty Rewards Program Types](https://www.dansiepen.io/growth-checklists/loyalty-rewards-program-types): Various loyalty program structures and models - [Loyalty Rewards Program Participation Rates](https://www.dansiepen.io/growth-checklists/loyalty-rewards-program-participation-rates): Strategies for improving loyalty program participation - [Repeat Purchase Initiatives Tactics](https://www.dansiepen.io/growth-checklists/repeat-purchase-initiatives-tactics): Tactics for encouraging repeat purchases - [Collect UGC Content Strategies](https://www.dansiepen.io/growth-checklists/collect-ugc-content-strategies): User-generated content collection strategies - [Promote UGC Content](https://www.dansiepen.io/growth-checklists/promote-ugc-content): Strategies for promoting and amplifying user-generated content - [SaaS Community Building Strategies](https://www.dansiepen.io/growth-checklists/saas-community-building-strategies): Community building strategies for SaaS companies - [Ecommerce Community Building Strategies Tactics](https://www.dansiepen.io/growth-checklists/ecommerce-community-building-strategies-tactics): Community building strategies for eCommerce brands - [SMS Marketing Opt In Tactics](https://www.dansiepen.io/growth-checklists/sms-marketing-opt-in-tactics): SMS subscription optimization techniques - [SMS Strategies Tactics](https://www.dansiepen.io/growth-checklists/sms-strategies-tactics): SMS marketing strategies for customer engagement - [Pinterest Marketing Strategies](https://www.dansiepen.io/growth-checklists/pinterest-marketing-strategies): Pinterest marketing tactics for driving traffic - [Snapchat Marketing Strategies Tactics](https://www.dansiepen.io/growth-checklists/snapchat-marketing-strategies-tactics): Snapchat marketing for younger demographics - [Quiz Flow Elements Optimisations Best Practices](https://www.dansiepen.io/growth-checklists/quiz-flow-elements-optimisations-best-practices): Quiz optimization for improving completion rates - [Product Unboxing Experience Strategies](https://www.dansiepen.io/growth-checklists/product-unboxing-experience-strategies): Unboxing experience optimization for social sharing - [Strategic Partner Brand Collaboration Marketing Strategies](https://www.dansiepen.io/growth-checklists/strategic-partner-brand-collaboration-marketing-strategies): Partnership and brand collaboration strategies - [Viral Campaign Competition Tools](https://www.dansiepen.io/saas-stack/viral-campaign-competition-tools): Tools for creating viral marketing campaigns - [40-point Facebook Ads Audit & Optimisations Checklist](https://www.dansiepen.io/growth-checklists/facebook-ads-audit-optimisations): Comprehensive Facebook Ads audit covering tracking, creative strategy, and targeting - [Google Ads Optimisations Audit](https://www.dansiepen.io/growth-checklists/google-ads-optimisations-audit): Complete Google Ads audit for campaign optimization - [LinkedIn Ads Strategies Tactics](https://www.dansiepen.io/growth-checklists/linkedin-ads-strategies-tactics): B2B marketing and lead generation strategies - [17 Tips Checklist for Content Marketing Audit & Ideas](https://www.dansiepen.io/growth-checklists/content-marketing-audit-ideas): Content marketing audit covering keyword analysis and competitor research - [17 Key On-Page SEO Practices Audit Checklist](https://www.dansiepen.io/growth-checklists/key-on-page-seo-practices): On-page SEO best practices covering internal linking and page speed - [21-point UX Design Checklist for Marketers](https://www.dansiepen.io/growth-checklists/ux-design-tips-for-marketers): UX design framework for optimization and user experience - [11 Best Methods for Finding & Sourcing High-Quality Instagram Influencers & Creators](https://www.dansiepen.io/growth-checklists/finding-high-quality-instagram-influencers-creators): Influencer sourcing strategies - [15 Best Twitter/X Growth Strategies for Startups & Scale-Up Brands](https://www.dansiepen.io/growth-checklists/twitter-x-growth-strategies): Twitter growth tactics including content strategy and engagement - [TikTok Organic Growth Strategies](https://www.dansiepen.io/growth-checklists/tiktok-organic-growth-strategies): Organic TikTok marketing for brand growth - [21 Top Tips for Successful Product Launches Checklist](https://www.dansiepen.io/growth-checklists/tips-for-successful-product-launches): Product launch framework covering strategy and execution - [Tips for Successful Inbound Marketing Campaigns](https://www.dansiepen.io/growth-checklists/tips-for-successful-inbound-marketing-campaigns): Inbound marketing campaign best practices - [Outbound Marketing Strategies for Startups](https://www.dansiepen.io/growth-checklists/outbound-marketing-strategies-for-startups): Lead generation tactics for startups ## Optional - [Abandoned Cart Strategies](https://www.dansiepen.io/growth-checklists/abandoned-cart-strategies): Comprehensive strategies for reducing cart abandonment and recovering lost sales - [Add to Cart Strategies Optimisation Tests](https://www.dansiepen.io/growth-checklists/add-to-cart-strategies-optimisation-tests): A/B testing strategies and techniques for improving add-to-cart conversion rates - [Affiliate Program Participation Rates](https://www.dansiepen.io/growth-checklists/affiliate-program-participation-rates): Strategies for improving affiliate program engagement and participation rates - [Brand Ambassador Micro Influencer Participation Rates](https://www.dansiepen.io/growth-checklists/brand-ambassador-micro-influencer-participation-rates): Tactics for increasing brand ambassador and micro-influencer program participation - [Brand Ambassador Micro Influencers Driving Sales](https://www.dansiepen.io/growth-checklists/brand-ambassador-micro-influencers-driving-sales): Strategies for leveraging brand ambassadors and micro-influencers to drive sales - [Ecommerce CAC](https://www.dansiepen.io/growth-checklists/ecommerce-cac): Customer acquisition cost strategies and optimization techniques for eCommerce businesses - [Ecommerce Churn Rates](https://www.dansiepen.io/growth-checklists/ecommerce-churn-rates): Strategies for reducing customer churn rates in eCommerce and subscription businesses - [Ecommerce Exit Intent Offer Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-exit-intent-offer-strategies): Exit-intent popup strategies and offers for reducing bounce rates and capturing leads - [Ecommerce Instagram Organic Growth Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-instagram-organic-growth-strategies): Organic Instagram marketing strategies for eCommerce brands - [Ecommerce Newsletter Growth Strategies Tactic](https://www.dansiepen.io/growth-checklists/ecommerce-newsletter-growth-strategies-tactic): Newsletter growth strategies and tactics for eCommerce brands - [Ecommerce Post Purchase Upsell Optimisations](https://www.dansiepen.io/growth-checklists/ecommerce-post-purchase-upsell-optimisations): Post-purchase upselling strategies and optimization techniques - [Ecommerce Quiz Opt Ins](https://www.dansiepen.io/growth-checklists/ecommerce-quiz-opt-ins): Quiz-based opt-in strategies for lead generation and customer segmentation - [Ecommerce Quiz Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-quiz-strategies): Quiz marketing strategies for product recommendations and customer engagement - [Ecommerce Recruitment Sourcing Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-recruitment-sourcing-strategies): Recruitment and sourcing strategies for eCommerce teams and partnerships - [Ecommerce Referral Emails](https://www.dansiepen.io/growth-checklists/ecommerce-referral-emails): Email templates and strategies for eCommerce referral programs - [Ecommerce Sampling Products Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-sampling-products-strategies): Product sampling strategies for customer acquisition and brand awareness - [Ecommerce Subscription Program Email Optimisations](https://www.dansiepen.io/growth-checklists/ecommerce-subscription-program-email-optimisations): Email optimization strategies for subscription-based eCommerce programs - [Ecommerce TikTok Ads Strategies Tactics](https://www.dansiepen.io/growth-checklists/ecommerce-tiktok-ads-strategies-tactics): TikTok advertising strategies and tactics for eCommerce brands - [Ecommerce UGC Reviews Testimonial Promotion Email Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-ugc-reviews-testimonial-promotion-email-strategies): Email strategies for promoting user-generated content, reviews, and testimonials - [Ecommerce Winback Strategies](https://www.dansiepen.io/growth-checklists/ecommerce-winback-strategies): Comprehensive win-back strategies for recovering lost customers - [Find High Quality TikTok Influencers Creators](https://www.dansiepen.io/growth-checklists/find-high-quality-tiktok-influencers-creators): Strategies and tools for finding and sourcing high-quality TikTok influencers - [Influencer Marketing UGC Tactics](https://www.dansiepen.io/growth-checklists/influencer-marketing-ugc-tactics): Influencer marketing and user-generated content strategies - [Loyalty Rewards Program Perk Types](https://www.dansiepen.io/growth-checklists/loyalty-rewards-program-perk-types): Different types of loyalty program perks and rewards for customer retention - [Optimise Influencer Program Performance](https://www.dansiepen.io/growth-checklists/optimise-influencer-program-performance): Strategies for optimizing influencer program performance and ROI - [Refund and Return Rates](https://www.dansiepen.io/growth-checklists/refund-and-return-rates): Strategies for reducing refund and return rates while maintaining customer satisfaction - [SaaS Affiliate Influencer Thought Leader Sourcing Recruitment Strategies](https://www.dansiepen.io/growth-checklists/saas-affiliate-influencer-thought-leader-sourcing-recruitment-strategies): Recruitment strategies for SaaS affiliate and influencer programs - [SaaS Affiliate Participation Rates](https://www.dansiepen.io/growth-checklists/saas-affiliate-participation-rates): Strategies for improving SaaS affiliate program participation rates - [SaaS B2B Demo Show Rates Close Rates](https://www.dansiepen.io/growth-checklists/saas-b2b-demo-show-rates-close-rates): Strategies for improving demo show rates and closing rates in B2B SaaS sales - [SaaS B2B Newsletter Growth Strategies Tactics Experiments](https://www.dansiepen.io/growth-checklists/saas-b2b-newsletter-growth-strategies-tactics-experiments): Newsletter growth strategies and tactics for B2B SaaS companies - [SaaS Customer Advocacy Strategies](https://www.dansiepen.io/growth-checklists/saas-customer-advocacy-strategies): Customer advocacy program strategies for SaaS businesses - [SaaS Customer Appreciation Email Strategies](https://www.dansiepen.io/growth-checklists/saas-customer-appreciation-email-strategies): Email strategies for showing customer appreciation and building loyalty - [SaaS Customer Appreciation Strategies](https://www.dansiepen.io/growth-checklists/saas-customer-appreciation-strategies): Customer appreciation strategies for SaaS businesses to improve retention - [SaaS Education Customer Support Resource Strategies](https://www.dansiepen.io/growth-checklists/saas-education-customer-support-resource-strategies): Educational content and customer support strategies for SaaS companies - [SaaS Event Based Gamified Milestone Emails](https://www.dansiepen.io/growth-checklists/saas-event-based-gamified-milestone-emails): Event-based and gamified email strategies for SaaS user engagement - [SaaS Freemium Free Trial to Paid Upselling Strategies](https://www.dansiepen.io/growth-checklists/saas-freemium-free-trial-to-paid-upselling-strategies): Conversion strategies from freemium and trial to paid subscriptions - [SaaS Instagram Ads Growth Strategies Tactics](https://www.dansiepen.io/growth-checklists/saas-instagram-ads-growth-strategies-tactics): Instagram advertising strategies and tactics for SaaS companies - [SaaS Instagram Organic Growth Strategies](https://www.dansiepen.io/growth-checklists/saas-instagram-organic-growth-strategies): Organic Instagram marketing strategies for SaaS brands - [SaaS Organic TikTok Growth Strategies Tactics](https://www.dansiepen.io/growth-checklists/saas-organic-tiktok-growth-strategies-tactics): Organic TikTok marketing strategies for SaaS companies - [SaaS Product Updates Feature Launch Email Tactics](https://www.dansiepen.io/growth-checklists/saas-product-updates-feature-launch-email-tactics): Email strategies for announcing product updates and feature launches - [SaaS Referral Email Top Practices Strategies](https://www.dansiepen.io/growth-checklists/saas-referral-email-top-practices-strategies): Best practices for SaaS referral email campaigns - [SaaS Referral Program Strategies Optimisations](https://www.dansiepen.io/growth-checklists/saas-referral-program-strategies-optimisations): Referral program strategies and optimization techniques for SaaS businesses - [SaaS Retention Marketing Strategies](https://www.dansiepen.io/growth-checklists/saas-retention-marketing-strategies): Marketing strategies for improving SaaS customer retention rates - [SaaS Thought Leader Affiliate Influencer Strategies for Promotion](https://www.dansiepen.io/growth-checklists/saas-thought-leader-affiliate-influencer-strategies-for-promotion): Thought leader and influencer promotion strategies for SaaS companies - [SaaS TikTok Ads Strategies Ideas](https://www.dansiepen.io/growth-checklists/saas-tiktok-ads-strategies-ideas): TikTok advertising strategies and creative ideas for SaaS companies - [SaaS UGC Short Form Video Content Strategies](https://www.dansiepen.io/growth-checklists/saas-ugc-short-form-video-content-strategies): User-generated content and short-form video strategies for SaaS brands - [SaaS Upsell Product Upgrade Email Strategies](https://www.dansiepen.io/growth-checklists/saas-upsell-product-upgrade-email-strategies): Email strategies for SaaS upselling and product upgrade campaigns - [SaaS Winback Re Engagement Email Strategies](https://www.dansiepen.io/growth-checklists/saas-winback-re-engagement-email-strategies): Win-back and re-engagement email strategies for SaaS companies - [Shopping Cart Basket Tactics](https://www.dansiepen.io/growth-checklists/shopping-cart-basket-tactics): Shopping cart optimization tactics for improving conversion rates - [Strategies Improve CAC Payback Periods](https://www.dansiepen.io/growth-checklists/strategies-improve-cac-payback-periods): Strategies for improving customer acquisition cost payback periods - [Strategies Improve SaaS ARPU](https://www.dansiepen.io/growth-checklists/strategies-improve-saas-arpu): Strategies for improving average revenue per user in SaaS businesses - [Strategies Improve SaaS LTV](https://www.dansiepen.io/growth-checklists/strategies-improve-saas-ltv): Strategies for improving customer lifetime value in SaaS businesses - [Strategies to Improve SaaS CAC](https://www.dansiepen.io/growth-checklists/strategies-to-improve-saas-cac): Strategies for improving customer acquisition costs in SaaS businesses - [Tactics Creating SaaS NPS In App Surveys](https://www.dansiepen.io/growth-checklists/tactics-creating-saas-nps-in-app-surveys): Tactics for creating effective NPS and in-app surveys for SaaS products - [Tips Successful Partnerships for Startups](https://www.dansiepen.io/growth-checklists/tips-successful-partnerships-for-startups): Partnership development and management strategies for startups - [Upselling Strategies Tactics](https://www.dansiepen.io/growth-checklists/upselling-strategies-tactics): Comprehensive upselling strategies and tactics for increasing revenue