Marketing Checklists 😍

I've created this huge collection of marketing checklists to help with your startup marketing efforts across various channels - great for conducting your own audits, as well as ideas for strategies and optimisations. 😍
by Dan Siepen
Created On
Updated On
Hey everyone 🙂

Thanks for checking out my "Growth Marketing Checklists" resource. I've spent hours and hours creating these checklists on Webflow + writing all the content from scratch.

For those who don't know me, my name is Dan and I'm a growth marketer based in Sydney, Australia 🙂

I'm a passionate marketer + startup enthusiast and currently Head of Marketing & Growth at a health startup here in Australia whilst also advising a few startups on growth marketing.

One thing I am passionate about is creating content that helps provide value. Normally it's been for other projects and startups, but decided this time to create some resources on my own website. 🙂

These resources will be continually updated so I can keep adding to these checklists to help founders and marketers who work for startups, eCommerce businesses and those wanting to grow their indie/side projects.

I've done quite a few channel-specific checklists and more will be added over the coming weeks and months.

I hope you enjoy reading this content and get some value out of it. Love to hear your feedback and any recommendations. Enjoy 🙂

🔥 Checklists by Marketing Channels 👇

Activation Strategies Checklist

Have shared over 22+ Activation growth hacks and strategies that SaaS startups can implement to improve their activation rate :)

Retention Strategies Checklist

Complied a detailed list of 18+ retention marketing strategies to help retain users, increase LTV and encourage more referrals.

Facebook Ads checklist

38+ tips and recommendations of improving Facebook Ads campaigns. Good for beginners to intermediate Facebook Advertisers.

SaaS Marketing Metrics & KPI's

Over 20+ key SaaS metrics I believe all marketers & founders should be tracking with tips + resources.

Google Ads

I've put together over 47+ tips for optimising + auditing your Google Ads account + campaigns to achieve better ROI/ROAS.

Inbound Marketing Campaign Checklist

A 15+ tips checklist on inbound marketing you can refer to for your next inbound campaign. More tips to come :)

Product Launch Checklist

Created this 21+ checklist for myself when launching new side/indie projects to market. Few more detailed tips will be added :)

On-Page SEO

Getting your On-page SEO optimised is important to maximise your content efforts. This 17+ checklist hopefully will provide some value.

Email Marketing Automation Checklist

This is a 33+ audit + optimisation checklists for SaaS email automation. Would love to hear any feedback on this one :)

UX Design Checklist (for Marketers)

I believe all marketers should have a good understanding of UX and hoping this 21+ checklist will be able to provide as a good resource.

Outbound Marketing Checklist

Created this resource with 11+ outbound marketing strategies that I've tried before with good success. Important to be personalised.

Partnerships for Startups checklist

I've been successful with partnerships in the past and can help unlock growth. 14+ tips to keep in mind when you do partnerships.

Content Marketing checklist

17+ checklist for auditing your existing content + coming up with future content ideas :)

eCommerce CRO
Checklist & Ideas
Content Distribution Checklist

Have already started a good list of content distribution + repurpose strategies + tactics.

Landing Page CRO

Will be sharing soon a detailed list of the best landing page CRO strategies + tactics.

Organic Marketing Checklist

Will be releasing an organic marketing strategies checklist.

Community-Building Checklists
Marketing Workflows Checklist
Early Validation Checklist
Twitter Growth Checklist
Got more checklist ideas I should consider? Let me know by sending me an email or via Twitter 🙂

⚡ Other awesome marketing resources 😍

21+ High-Quality SaaS Marketing Case Studies

I curated some of the best SaaS case studies that are super detailed and have provided me a lot of value (that I'm certain you will get a lot fo value from as well).

Best 33+ No Code Tools you need to try

I love the No Code movement and have created a 6000+ word post on some of the best No Code Tools I've used to create workflows/automations + big projects (such as this site).

75+ Amazing Marketing Tools I love

I've been a growth marketer for years and have used a suite of tools across various channels. I've selected 6 tools per channel which have helped me a lot across startups & eComm.

😊 Sign up for updates when I release something on growth marketing 😊💪
I don't send emails often (few times per year) but when I do I ensure to send emails worth reading related to growth marketing. I also send emails when I make updates to my resources or release new content worth reading. :)
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Enjoy my content? Let me know if you have any feedback as always appreciate hearing your opinions.😊